Alexa, all the numbers from Amazon’s voice service

Over the past year, Alexa has been asked hundreds of millions of times to perform useful tasks around the house, such as turning lights on and off, displaying a recipe, or playing a song.

Alexa, Amazon
Alexa, Amazon

In 2020 alone, Alexa provided nearly two million recipes. And in the last 12 months, over 45 million timers were set, along with many other kitchen-related requests, confirming the great passion for cooking among customers in Italy. Lighting is increasingly voice-controlled: customers in Italy interact with Alexa an average of 2 million times a day to illuminate their homes.

Since Alexa arrived in Italy, Italian developers have created 466 Alexa Skills dedicated to the Smart Home. The response from third-party developers in our country remains positive with a community that, to date, exceeds 50,000 members.

Customers in Italy are increasingly passionate about the Smart Home, and Alexa, the name of Amazon’s voice service, has been invoked hundreds of millions of times in the past year to perform household tasks such as showing a recipe, turning on lights, or playing a song.

“Amazon introduced Alexa and Echo devices in Italy on October 23, 2018, and since the launch, customer response has been exceptional,” says Gianmaria Visconti, Alexa Country Manager in Italy. “The use of Smart Home solutions through Alexa’s voice control has been particularly appreciated: we have indeed noticed that the adoption rate by customers in Italy of home automation products that can be managed with Alexa is among the highest in the world. Increasingly, more devices can be controlled through Alexa, such as thermostats, shutters, light bulbs, smart plugs, and many others.”

In 2020, customers in Italy used Alexa almost 2 million times for their recipes and video recipes, setting tens of millions of timers to perform their household tasks. In the last twelve months, approximately 3 million products have also been added to shopping lists.

Customers in Italy also immediately appreciated Alexa’s entertainment features. To brighten their moments at home, over the past twelve months, they have asked Alexa to play music for a total of 13,000 years of uninterrupted listening.

Customers in Italy also interact with Alexa an average of 2 million times a day to manage their home lighting.

Globally, customers have tens of millions of Smart Home devices connected with Alexa, and hundreds of thousands of developers and device manufacturers are building new experiences with Alexa.

Since Alexa arrived in Italy, Italian developers have created 466 Alexa Skills dedicated to the Smart Home. The response from third-party developers in our country remains positive with a community that today exceeds 50,000 members.

To date, over 100,000 Smart Home products controllable through Alexa are available worldwide, offered by over 9,500 brands. In Italy, the variety of available products ranges from smart thermostats like Enel X’s Homix, which becomes a complete home solution, to products for interacting with your home such as those from Bticino; from smart speakers by Sonos and Bose to smart bulbs from Philips Hue or TP-Link, from Blink cameras to Ring video doorbells.

Alexa and Echo devices are thus increasingly becoming the core of the Smart Home, facilitating home automation management within the home by allowing all compatible products to be controlled simply by voice, but also by setting routines and daily tasks.

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