Groupon is in Google’s expansionist sights. The rumor concerning this alleged acquisition speaks very clearly about the new direction of the policy undertaken by Google.
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Groupon, the website that offers its subscribers discounted wellness treatments, dinners, and various events, has caught the vigilant eye of Google. According to some rumors, the acquisition of Groupon by Google is already a done deal, while other whispers suggest negotiations are still underway to secure a few more million in the deal’s conclusion.
The figure being discussed, if confirmed, would be around 5 million euros. The conditional is mandatory, as there is no trace of official statements on the matter: silence reigns on both the Groupon and Google fronts.
Google’s strategy is now clear: to sweep the online market by targeting companies that easily and broadly encompass many users, all already profiled, all already accustomed to online purchases and price comparisons.
In this case, we’re talking about 20 million registered users on Groupon: a true goldmine of data, purchasing habits, but above all, a perfect database for applying Google Places‘ new tools.
Groupon was initially courted by Yahoo!, but Google‘s entry into the scene has crushed potential competition, also because the sum on the table is considerable: if all this were to go through at the aforementioned price, it would be accurate to say that never before has Google concluded a deal at such a high price.
Pubblicato in Business
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