Since around May 1st, webmasters of sites both large and small have noticed dramatic drops in traffic, particularly from Google. It appears that the “cause” of this situation, which some are calling a penalty (not to be confused with more well-known Google penalties), is due to Caffeine, the algorithm (or set of algorithms) that Google officially launched concurrently with a minor graphical update to its site.
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Everything we report in this space is based on observation, as Google, in its usual fashion, does not announce algorithm changes or new tool launches. The reason is very simple: to avoid giving any advantage to direct competitors (assuming there are any, given that over 80% of search engine traffic is from Google, at least in Italy) and to avoid giving tips to SEOs (search engine experts) who are always ready to refine their knowledge.
It seems that the primary cause of this drop, as reported by Michele De Capitani on his blog, could be attributed to the following factors:
- Google has opted to reduce its primary index to increase its speed (Caffeine algorithm)
- Significant and widespread devaluation of backlinks, or a generalized recalculation of link distribution between internal pages and the homepage
- Google aims to provide increasingly precise answers and minimize the time users spend on searches
- various
De Capitani himself admits that these are just hypotheses, while other SEO experts have remained silent on the topic or refrained from commenting for fear of appearing vulnerable to clients.
In the coming days/months, the effects of Caffeine should provide new momentum and, above all, new answers to those who are currently wondering what Google is up to and whether the near future of the web will continue to be dominated by this search engine, which has been setting the pace for the internet for over a decade.
Pubblicato in Digital Tools
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