Human satisfaction, multi-creativity, brand community are the themes addressed in Marzio Bonferroni’s ‘The New Era of Communication’ for Tecniche Nuove. A manual to read and, if necessary, consult.
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A new manual arrives on the shelves of bookstores and online book sites. It is “the new era of communication”, by marzio Bonferroni, published by Tecniche Nuove. The manual focuses on topics such ashuman satisfaction, multicreativity e , the brand community.
According to the author, today corporate communication does not take into account some evolutions. The consumer is bombarded with messages, neglecting the human aspect. We must consider the customer as a person and not as a mere consumer, in the strict sense of the term.
Considering that the budget allocated for communication by companies is no longer what it once was, it must be optimized and focused onhuman satisfaction which replacescustomer satisfaction. The manual draws on authoritative opinions from about forty entrepreneurs and managers called upon to deepen the subject.
“The new era of communication” is a 364-page text divided into a long introduction and two parts. The topics of the introduction are: the communication process as a global message; the economy and the human factor; the green economy; the new way of doing business and marketing 3.0.
The first part is entirely dedicated to human satisfaction: philosophical thought; the human being, psychological and anthropological implications; the survey, the thoughts of entrepreneurs, managers, and opinion leaders.
The second part focuses on multicreativity and in particular on the method, research and measurement of human satisfaction, multidisciplinary strategy, the brand community, the company and the brand community, the company and the other world of the Internet.
The concluding part delves into the “driving concepts of communication, the advantages of human satisfaction, the charter of values. At the end of the book, two pages have been allocated to the bibliography.
Characteristics
- Paperback: 364 pages
- Publisher: Tecniche Nuove
- Release date: May 2011
- Collection: business management
- Language: Italian
- Format: 15 × 21 cm
- ISBN: 978-88-481-2641-0
- Cover price: euro 24.90
Buy the manual The new era of communication
Pubblicato in Business
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