Meerkat, how the new video streaming app on Twitter works

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It is called Meerkat and it is a recently created app made available, at the moment, only for terminals with the iOS operating system.
It is an app that allows you to share videos in an absolutely simple and rapid way; the particularity, however, lies in the fact that this happens in live streaming.
What is causing so much talk about Meerkat is the very method used for its operation: this app, in fact, “leans” on the Twitter platform to start the video sharing flow.
The app is said to be on the rise, with about 60,000 users in the first week of release alone; however, the development team has reportedly attracted the attention of the Twitter staff.
The reason is quickly said: Meerkat works precisely through Twitter, although apparently there is no agreement between the two companies.
Indeed, in the Twitter world, this “blatant entry” has reportedly generated discontent and has led the social network staff to accelerate the timeline for the release of a very similar app called “Periscope”.
At the same time, some functions related to Meerkat’s operation have also been limited, such as the display of an alert that should be sent to one’s followers when the stream is about to start.
How does Meerkat work, in more detail?
The app is linked to a Twitter account from its very first use; once downloaded and opened, you can start recording videos. By clicking on the appropriate button, the recording and simultaneous live broadcasting will start, becoming immediately visible to all your followers.
In addition to working at the same instant you are recording a video, Meerkat also allows you to schedule the sending of the stream to your online contacts.

However, with Twitter blocking the sending of messages about the stream’s start to followers, Meerkat’s diffusion could be slowed down and in any case should prompt its developers to consider an alternative or the possibility of reaching a real agreement with Twitter (or another social network).
Of course, the app itself is interesting and future developments will certainly not fail to offer possible surprises, also thanks to the hoped-for arrival of the app on the Play Store for Android.