Facebook App Center: the app store is ready

Facebook has been launching one new feature after another over the last few months, and so, just before its stock market debut, here comes the official announcement of the opening of the new Facebook App Center.
It is an open platform for developers where they can propose and upload their own applications.
At the same time, Facebook users will be able to find here free apps and paid apps, all grouped into a single macro system, just like on App Store and on Google Play.
Compared to these two established entities, however, Facebook App Center has some major differences: the App Center is designed primarily to allow the use of apps in mobile mode.
Once the app of interest is identified, the user will first be directed to the related page on the Facebook App Center and from there to the relevant marketplaces corresponding to their operating system, so to App Store in the case of iOS and to Google Play if it’s an Android device.
Facebook App Center is configured as a hybrid entity, so to speak: on one hand it will function as a true store, on the other it will actually present itself as a sort of intermediary, also open to new competitors.

Although one can foresee issues of possible overt competition between these players, it must also be considered that Facebook continues to have an unprecedented numeric strength: with 900 million and more registered users, the social network continues to prove a valid ally for capturing potential new customers.
On its side, Facebook will retain 30% of the successful transaction: even in this case the revenue is significant considering that about 1 million social network users tend to use applications and games provided by the platform and thus potentially driven towards this kind of entertainment.
At the moment, the Facebook App Center is not yet “open to the public” but only to developers’ registrations: however, the full global launch is imminent.