YouTube introduces Creative Commons on videos, currently attributable with only one type of license. This will allow for the regulation of authorship of works uploaded to YouTube, encouraging the circulation of content without leading to false attributions.
YouTube has just introduced a noteworthy innovation: the Creative Commons license has made its debut, making the circulation of posted videos easier yet more regulated.
Currently, only one type of CC license has been implemented, specifically the one that establishes authorship of a work; this novelty has already been applied to about 10,000 videos, mostly from Al Jazeera, C-SPAN, Voice of America, PublicResource.org, and similar sources.
What does all this mean in practice?
With the introduction of CC, anyone can use parts of others’ videos, provided they clearly and prominently indicate the author’s name, thus establishing ownership.
In practice, the proposed license is CC BY 3.0, which allows to “remix, adapt, and build upon this work even for commercial purposes.”
The video author will establish and indicate – in YouTube Editor – how the attribution of the work should be carried out: a simple mention of the name might suffice, or a link might be required.
The introduction of CC licenses on YouTube suggests that, perhaps like on the web, the focus is shifting towards originality and valuing the original source, even for videos.
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