Even Twitter is getting a makeover and reveals a whole new look that will be fully visible in Italy in a few days. Here are some previews.
Twitter has announced some interesting news that, far from being based solely and exclusively on an aesthetic restylingat the aesthetic level, also aim to improve advertising impact and therefore for companies.
In Italy, the new look of Twitter will be visible to all subscribers in a few days, but many Italian tweeting users have already been able to notice the change by simply updating the Twitter application for Apple e Android devices: as the Twitter team suggests, in this way it will be possible to test the renewed social network.
Although many functions remain the same, the buttonshave changed, through which you can access, for example, the home feed, mentions, or retweets.
On the sidebar, it is possible to have an overview of elements such as photos and videos at a glance.
To follow the trends of topic trends, the “Discover” section has been added, accessible via the “#” buttonat the top of the page: faster access to topics and words of interest, in a single, quick click.
This function will be “intertwined” with geolocation and expressed interests, thus it will be personalized to some extent based on these parameters.
Ample space has also been given to business pages, pages for businesses, with the aim of increasing marketing and advertising revenue: the first names to emerge in this new guise are Coca-Cola, Bing, McDonalds, Pepsi, American Express, Intel, HP, Dell, Nike, Chevrolet, Disney, General Electric, and many more.
Businesses that wish to invest in this form of advertising on Twitter, will be given prominence on users’ homepages, allowing them to expand photos or videos.
Overall, the new Twitter has taken the form of a true social bulletin board, with the difference compared to yesterday being the management of the blocks: the columns are now perfectly inverted compared to usual, as if viewed in a mirror. This, according to comments and feedback from subscribers, is causing some perplexity.
There is another novelty, this time of a technical nature: the new version of Twitter allows embedding, i.e., the integration of tweets on web pages outside of Twitter, with the ability to retweet, quote, and reply directly on the third-party site, not necessarily within the social network.
Twitter therefore seems to have grown enough to take the big leap or, to stay perfectly in theme with the bird symbol, to take flight towards a more intuitive form of sharing, even faster, more open to contact even with people with whom one is not directly connected, even on third-party sites.
Not insignificant is certainly the issue of businesses and therefore advertising: it is probably time to push more towards monetization, strong with staggering numbers that – although still relatively limited – represent an excellent base worldwide to encourage companies to consider advertising on Twitter.
Here, in conclusion, is the presentation video of the new Twitter.
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