A guide to search engines and web marketing with a mix of useful ingredients to make your web pages more appealing to search engines and easier to digest for users.
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There is a lot of material to study to become an SEO and besides optimizing the HTML code, nowadays, a search engine optimizer should at least have the basics of knowledge in programming, server management, web marketing, web writing, and many other aspects. It’s a different SEO compared to years ago because now achieving certain results is no longer just about optimizing the HTML code. Page optimization is over, but not now that I am saying it, it has been for a long time.
Search engines optimize their algorithms by giving a semantic imprint while SEOs hustle because the bold tag is better than the strong tag. I see many people arriving on the forum and it’s nice to see how quickly they learn and provide answers to those coming next. But I see many stuck in their knowledge, focused on changing a tag and checking the next PageRank update.
This doesn’t mean you shouldn’t study page optimization, but that you should give it the right weight: a normal optimization based on the site structure from the users’ perspective, not from the search engines’ vision. This is because only a few valid adjustments are enough to have excellent code optimization. I did not intend to write another search engine guide identical to all the others that have been published and will still come out, it’s unnecessary. Just go on Google and search “positioning guide,” print out three or four, and learn the concepts.
This guide intends to be a roadmap for a different positioning, a step up to study search engines from the side of content and link structure. All with a touch of supplemental web marketing. This is because today good content and a good linking strategy matter, in addition to simple marketing and communication tricks to encourage the visitor to enter and stay on your site.
Pubblicato in Digital Tools
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