It appears that teleshopping is about to land on YouTube: the “TrueView for shopping” project is in the works.
The Google staff, engaged daily in the maintenance and growth of YouTube, is reportedly preparing a new project specifically for advertisers and certain user categories.
It seems that soon, infomercials will officially appear on the world’s most famous video platform.
These will not be “simple” online videos similar to those broadcast daily on TV, but ad-hoc multimedia products created specifically for viewing on YouTube.
This will be possible because, once the promotional video is produced, specific cards will be uploaded within it, which will open to show the user all the peculiar characteristics of the product being advertised.
In this way, the potential buyer’s attention should always be captured not only by the video itself but also by the possibility of exploring the technical details without necessarily having to visit the seller’s website afterwards.
The new program, “TrueView for shopping,” has already been launched in a beta phase and only for a very small group of users. It has also been decided to focus only on certain selected product categories, such as cosmetics and interior design.
In these two specific sectors, the tests conducted have shown appreciable results, with sales achieved more than with other previously used and currently still available advertising methods.
Therefore, the infomercial system with the simultaneous opening of cards on YouTube seems to be able to attract the attention of that segment of consumers who make purchases rather impulsively, according to the results of the initial tests.
This will be all the easier because within these cards that illustrate the peculiar characteristics of the advertised products or services, there will be a “Buy Now” button: in this way, the conversion will be almost immediate, allowing both Google and the advertiser to monetize and draw the necessary conclusions about the advertising strategy applied.
Naturally, YouTube’s TrueView for shopping program is already designed to perform optimally on mobile devices, which are increasingly used worldwide.
After all, the path taken by Google – understood as a pure and simple search engine – is very clear: reward mobile-friendly sites and therefore, all the more reason to “push” any internal project towards devices such as smartphones and tablets.
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