Nokia resumes its path in the smartphone segment by reaching an agreement with Windows.
The race for the smartphone market has been underway for some time, yet incredibly, Nokia has struggled to keep pace, seeing Apple in the lead, followed by several other mobile phone manufacturers.
If Nokia‘s situation is not flourishing in this regard, Microsoft‘s is similar in some aspects: despite the launch of Windows Phone, the Redmond-based company does not seem to have captured the hearts of mobile users.
Thus, the agreement between Nokia and Microsoft is officially born today: Nokia will handle the hardware, leveraging its historical expertise in both design and device photography. Microsoft, for its part, will focus on the operating system, also equipping the new Nokia smartphones with the Bing search engine. In return, Nokia will make its Nokia Maps available to Microsoft, integrating them with Bing Maps.
Furthermore, Nokia and Microsoft applications will merge to form a much larger Marketplace of apps.
The agreement between Nokia and Microsoft, therefore, will not only concern the development of smartphones but will extend to a series of related sectors; the declaration of intent from both parties is clear: it’s time to get back on track, likely in a more reasoned and massive way.
While on one hand this appears to be an admission of failure of strategies undertaken to date, on the other hand, the officialization of this agreement is a challenge to a market already abundantly dominated by Apple, Google, and Samsung.
Be the first to comment