Specializing in Media, Cloud, and Telco solutions, the Verona-based ICT company is focusing entirely on social media, interacting with clients in increasingly innovative ways through a website redesign. The site now features a company profile, blog, specialized offers, an “Academy” section (with all the latest social media news), and content sharing via Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Maxfone changes face. The Scaliger company of Information & Communication Technology, always keeping up with the timesrenews its online presenceto show its best profile to its clients (SMEs, large companies, and large-scale retail).From the company profile to the specific Media, Cloud, and Telco divisions; from the blog for sharing all news about Maxfone to “Academy”, a comprehensive training area on the world ofsocial mediabut also on the company’s traditional areas of specialization (telco and cloud)., Maxfone Srl’s new website is born.
Structured into various sections, Maxfone’s new “web identity” mirrors in its form the variety of content and the product and service offerings that have always distinguished it. But the real restyling is in the communication models towards and for clients,dictated by the understanding that communication must always be added value and never an obstacle.
With its innovative web interface, Maxfone is indeedready to interact with all its users 360 degrees, leveraging the countless resources of social media. In addition to the forum (created to host the most common technical questions, but also press releases and thematic articles), as well as the space called “Academy” (where the company shares the latest on the most advanced communication channels with users),Maxfone increasingly speakssocially,as evidenced by the profilesFacebook, Twitter, LinkedIN, Pinterest, You Tubewhich can be accessed from the company website itself.
It is on these, and other social channels, that the Verona-based company has also developedan integrated communication format (SMA – Social Media Ability) that manages and enhances the relevance and online presence of businesses, with significant benefits for their business. A tailor-made model for small and medium-sized enterprises, as well as large-scale retail and companies like Istituto del vino italiano di qualitĂ -Grandi Marchi, which has rapidly grown in visibility and competitiveness thanks to Maxfone’s innovative strategy.
With SMA, businesses benefit from multiple solutions in one: provision of a dedicated ICT platform, training of company personnel responsible for corporate communication functions, and semantic analysis of content and web discourse. A structure that combines the technical aspect with the strategic one, signifyingMaxfone’s all-round investment in the communication sectoronline and, consequently, in the evolution of all entrepreneurial realities, which today are committed to facing the axe of the economic crisis with every tool (foremost among them, acquiring the necessary skills to navigate the vast arena of the web).
Thanks to the new website—much more than a simple showcase—and its presence on the main social networks, Maxfone makes innovation its mission andstarting from itself, promotes avant-garde and flexible communication models to accompany companies, step by step, on the web and social mediathat, more than anything else today, determine their fate and shape theirbrand web reputation.Without ever, thereby, substituting themselves for the marketing business policies of the same.
The ultimate goal is therefore to favor quality over quantity. «There’s no point in creating many social pages when you don’t know how to use them or don’t optimize their use according to the goals to be achieved explains Paolo Errico, CEO of the Scaligera company. Many SMEs create a company website, a Facebook page, a LinkedIn page, and other promotional showcases «which, however, are then not used in a way that is functional to their growth». In the current historical-economic context, to do business, it is instead essential to “be chosen”. And to achieve this result, it is necessary «a targeted selection and optimal use and management of communication tools, particularly social media.».
It is from this insight that Maxfone has developed a new concept of business communication on which the company’s internal research and development team works every day to develop value solutions on demand capable of optimizing the potential of businesses, increasingly ready to respond to the needs of their customers-users and free to
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