Istella is a new search engine entirely Italian, born from the initiative of Tiscali: here are its peculiarities.
It is called Istella and it is a new search engine, developed in Italy on the initiative of Tiscali. Various partners worked on the project, including the University of Pisa and the National Research Council: so everything comes from our country.
The idea behind Istella is to provide a search engine based on the sharing of culture, including that which does not emerge when searching on the most well-known and popular search engines.
The intention, therefore, is to catalog a different kind of knowledge, less popular but very important: there would therefore be no competition, unlike what Google does, strong in its dominant position and deserving of managing to offer a truly huge amount of search results of all kinds.
Istella will also have the strength of data and archives from the Ministry of Cultural Heritage, the LaPresse news agency, Guida Monari, the Treccani Institute, and many others, as well as being able to count on the sharing of documents and sources also by the users themselves who will thus be able to contribute to further expanding the range of material from which to extract search results.
Renato Soru, the man from Tiscali, explained that Istella will not track or profile user data in any way because this would effectively mean filtering results based on the user in question.
The intention instead is to offer the same type of information to everyone, without differences.
In short, Istella proposes itself as a new search engine based on quality and on information that is perhaps sparingly provided but attentive, accurate, and relevant.
“Popularity isn’t everything” Soru stated, naturally also proposing the business model underlying the engine, explaining that Google is not in first place in all countries and therefore some new opportunities could arise.
The sums involved, despite being a much smaller player compared to the search engine giant, would be significant: Soru explains that even conquering just 10% of the reference market could generate 200 million euros in revenue, as this sector is estimated to be around 2 billion euros in Italy overall.
Eyes therefore focused onIstellaand on the Italian web, which through this search engine could soon be enriched with new documents and new sources that are currently “hidden”, little or not at all known.
Be the first to comment