Google ruined by Google+ and advertising, according to Whittaker

Harsh criticism for the actions of Google: the leading search engine company receives a resounding rejection from James Whittaker, its former executive.
The story of Whittaker at Google began in 2009 when, despite having a good position at Microsoft, he decided to join Big G.
The prospect was the possibility of working in a highly innovative environment, destined to make history in computer science and the web in particular.
A project that, according to his words made public through Microsoft’s corporate blog, recently crashed, so much so that it led him to decide to leave Google, to return to the company in Redmond.
According to Whittaker, the environment at Google has changed a lot since he arrived, as the objectives have changed: the new purpose would be solely and exclusively to generate money from advertising, without further investing in innovation, which was the core of Google’s past climb to the web.
Not only that: the finger is also critically pointed at the new social path taken and therefore we are talking about Google+.
Using a turn of phrase, Whittaker effectively compares Google to a rich spoiled kid who, feeling excluded from invitations to the most exclusive party of the moment (Facebook and the social push on the web, then), decided to organize a personal party, almost out of spite. The result is that hardly anyone showed up at this second party, according to Whittaker, who comments laconically in this way.
“Google is no longer the same company since Google+ arrived“, he states concisely again, further corroborating rumors from other former Google employees who recently left, equally critical of the social media shift of the web search giant.

Engineer Whittaker is so convinced of all this that he is led to talk about his experience at Google by dividing it into a “before” and an “after”: the reference point is precisely the creation of Google+ and, more generally, it is the chasing attitude of Facebook and the abandonment of an innovative spirit that in the past provided highly successful products.
In the end, it’s as if the engineer were hiding behind his words what is perhaps Google’s biggest fear: if Facebook manages to find a more winning key than AdSense for monetizing ad space, a real reversal of the situation could occur, leading to the loss of Google’s dominant position, which, Whittaker concludes, at the current state would be nothing more than an advertising company and no longer an innovative one.
At the moment, no official statement has been received from Google in response to these words, which can be read in full on the post “Why I left Google” (“Why I left Google”).
Certainly, these statements appear much more significant than the outbursts circulated in the past by other former Google employees, if only because this time they are being conveyed by a Microsoft blog, a practically official organ of a company that in some respects directly competes with Google.