Facebook is a pastime less and less used by Italians, according to the latest Nielsen findings. Is Italy already registering the “sboom” phase for Facebook?
The habits of Italian internet users are changing, according to research periodically conducted by Nielsen.
What’s surprising is the data regarding the time Italians spend on social networks, referring to the month of March 2011: it’s estimated that Facebook, social networks, and communities kept users busy for a total of 8 hours and 6 minutes (over the course of the month), marking a decrease compared to previous findings.
What was lost on the social front was instead recovered in the time dedicated to reading and writing emails and consulting news sites.
Could this be a true rationalization of available online time, or could we hypothesize that these are signs of fatigue among Italian internet users towards Facebook and social networks in general?
What is certain is that, despite the ever-increasing habit of using the web on the go, less time is spent online overall: compared to the same period in 2010, a -1.3% decrease in time spent online was recorded.
This is not an entirely negative figure, considering that the number of pages viewed has instead increased by 11%.
We could therefore cross-reference this data with the increase in time spent on news portals: a web experience more focused on obtaining information, one might say.
Are we witnessing the sboom of Facebook in Italy or a rationalization of one’s 2.0 life?
Further surveys reveal another clear aspect: sites for consuming and downloading content, on the other hand, show strong growth. uTorrent marks a decisive +52.4% of users, Skype a +32.8%, and others like VLC media player stood in March 2011 with a clear +23.9%.
Therefore, the online behavior of Italians is changing: we will see if these data are confirmed or not in the next Nielsen surveys.
Be the first to comment