Email Marketing, Acquire Customers and Increase Your Sales

“Email Marketing, Acquire Customers and Increase Your Sales” is a book written by Guglielmo Arrigoni for “Webbok” by Flaccovio Editore.

Is email marketing truly dead? This is the question posed by the author of “Email Marketing, Acquire Customers and Increase Your Sales“, Guglielmo Arrigoni. The answer is obviously no, because email remains an important and infallible tool for acquiring new customers.

There are companies in the digital world that have made email marketing their “core business,” and others that, by utilizing email marketing, successfully promote products and services.

The author explains in this easy-to-read manual how email is still an important “weapon” for business and that none of the “newcomers” have yet managed to dislodge its leadership.

In the first of five chapters, Guglielmo Arrigoni clarifies how email for commercial purposes is still the preferred tool for users. But not only that. Thanks to new mobile technologies, email is now increasingly “everywhere” and easily readable.

The author of “Email Marketing, Acquire Customers and Increase Your Sales” explains to business operators how crucial it is to build one’s own list, provided, however, that all acquisition rules are respected (opt-in, privacy, etc.).

The second chapter focuses on the strategy to adopt, starting from the “state of the art” of one’s own activity.

The third chapter explains, with a series of practical and simple-to-implement information, how to do business with your email list by adopting inbound marketing.

The subsequent two chapters are dedicated to Case Histories and conclusions. The book’s foreword is by Leonardo Bellini.

Email Marketing, Acquire Customers and Increase Your Sales is a useful and easily implementable manual, written in a simple and effective style,

Pages: 224 pages, cover price: 25 euros.

Pubblicato in Digital Marketing, Digital Tools, Mobile & App