The company **King.com**, developer of the gaming application “Candy Crush“, has obtained the copyright for the word “candy“: the decision is not without heavy repercussions and controversy.
Strong news arrives from the United States, destined to cause discussion not so much and not only in the world of games but also in the daily lives of many companies.
The company “King.com“, a company that has gained notoriety for releasing the very famous game app Candy Crush“, has acquired all rights to the word “Candy“.
The competent authority on the matter – the United States Patent and Trademark Office“, after about a year of requests and negotiations, has reached a decision, thus granting all usage rights and copyright of the word “candy” (in Italian caramella) to King.com.
The scenarios that are now opening up are truly numerous and, in some ways, not at all reassuring for the parties involved: theoretically, the company could prohibit the use of the term candy by other production companies or demand payment for the use of the word itself.
In fact, King.com has not wasted any time, at least as far as its area of expertise and competence is concerned: it is reported that requests to remove the word “Candy” from the names of other apps have already been sent to the respective developers.
Those in the industry who have received the request will have no choice but to pay or initiate legal proceedings, at least as far as the current situation, which has just arisen, apparently is concerned, in a manner that is also decidedly unprecedented compared to the past.
The reactions were not long in coming, and the shock was decidedly strong, towards many other entities operating in the app gaming sector.
Certainly, it seems very strange, not to say paradoxical, that such a common word is being “assigned” exclusively to one company.
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