New business project that enriches the national Digital sector with innovations and proprietary technologies for the Publishing and Enterprise markets. Here comes **AdPlay Media Holding**.
A new player arrives in the digital transformation of the Media business.AdPlay Media Holdingis the new entrepreneurial challenge resulting from the union of digital minds ofMarco Valenti – former CEO & Founder of Moving Up – andAlberto Gugliada – former CEO of TGAdv.
The new hub for innovation and digital transformation arises from a mature awareness that the Media industry needs easy and immediate access to technological solutions and effective consulting services capable of supporting digital transformation processes. AdPlay Media Holding specifically aims to meet the needs of the editorial and advertising industries, which today more than ever are called to win the challenge of innovation, in terms of approach, offer, and digital distribution.
With headquarters in Milan, and branches in Rome and Palermo, AdPlay will make its vision and specialized services in Publishing and Media available to Publishers, Companies, and media agencies throughout the country – from web and mobile advertising with exclusive concessions to mobile and in-app data and insights – and in the DOOH sector with innovative proprietary solutions aimed at creating effective initiatives for advertisers.
“2020 brought about a rapid change in how advertising campaigns are delivered, as well as in the channels and formats brands use to engage their target audiences. While the out-of-home market necessarily experienced a halt, environments such as the web, and within that, editorial channels with their various formats – content, audio, video, and visual – had to adapt quickly to respond to a swift change in user habits on desktop and mobile.” explainsGugliada, new Co-founder of AdPlay. “This scenario has therefore highlighted the need to increase the level of expert support for the editorial chain and end brands. AdPlay Media Holding is thus born with a clear mission to stand by their side to make their digital transformation plans concrete, whether they are in their early stages or already underway.“.
In addition to the parent tech media company AdPlay, the holding also includes MIA Mobile – a company specializing in Mobile Interactive Ads and exclusive reseller of AdColony in the Italian market – and a Digital Incubator for young entrepreneurs and digital start-ups, to be launched soon.
Marco Valenti, Co-Founder of AdPlay Media Holding, comments that “Today, Publishers and Marketers are called upon to accelerate their business logic towards digital, updating it in light of a completely new social and consumer landscape. We believe it is our responsibility, as industry experts, to support the digital transition and updating paths in this historical moment, by making our expertise and experience available, both as developers of technologies dedicated to the media and as an already widely recognized advertising concessionaire in the national territory.”.
Pubblicato in Business
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