The 18 best AI tools 2025

Artificial intelligence (AI) has revolutionized the way we work and engage with the digital world. With the advancement of technology, more and more “artificial intelligence” tools are emerging in the market to help us improve productivity and efficiency across various sectors. In this article, we will explore the 18 best AI tools of 2024, covering a wide range of areas, from project management to content writing, from recruiting to video creation, and much more.

AI Tools for Project Management

Project management is a complex task that requires careful planning, clear communication, and efficient resource management. Fortunately, there are AI tools that can simplify this process. Here are three of the best AI tools for project management:

1. Nifty

Nifty is a project management tool that uses AI to streamline planning and resource allocation. With Nifty’s “Milestones” feature, you can get a comprehensive overview of who is working on what and instantly view team member availability in real-time.

Key features:

• Add descriptions to your projects along with start and end dates, dependencies, duration, recurring information, and more.
• Automate status reporting and milestone progress in real-time based on how and when you complete your tasks.
• Pilot goals by cross-referencing project milestones and tasks with the swimlane view.
• Set bulk task dependencies and lock tasks in a milestone until the rest are completed.

Limitations:

• Some users find the interface a bit complicated, especially if you’re not familiar with using project management software, but Nifty offers many resources to clarify doubts and get started.
• Some users have expressed a lack of voice notes within the tool.

Pricing:

• Free Forever Plan: $0 (with unlimited users and tasks)
• Starter Plan: Starting at $39/month, billed monthly
• Pro Plan: Starting at $79/month, billed monthly
• Business Plan: Starting at $124/month, billed monthly
• Unlimited Plan: Starting at $399/month, billed monthly

2. ClickUp

ClickUp is another powerful AI-powered project management tool that allows you to create outlines, build documents, summarize meeting notes, and more.

Key features:

• Over 10 customizable views that allow you to manage work in a list, Gantt, board, etc.
• ClickUp Docs allows users to add comments to tasks, assign comments with actions, chat in real-time, share attachments, and receive instant notifications. ClickUp Docs are also widely used for note-taking.
• Mind maps allow you to plan projects, ideas, and tasks in a visual organization.

Limitations:

• Some users report that the app can occasionally experience issues and slow response times, affecting the overall user experience.
• Users state that the tool has several outages during business hours.

Pricing:

• Free Forever: $0
• Unlimited: $7 per member per month, billed annually
• Business: $12 per member per month, billed annually
• Enterprise: Contact Sales Team
• ClickUp AI: Add to any paid plan for $5 per member per month

3. Monday

Monday recently launched the Monday AI feature to automate key aspects of your workflow. Powered by advanced Azure OpenAI models, Monday AI can assist you in generating new ideas and enhancing your content.

Key Features:

• Creative content generation where AI will turn ideas into usable text, from blog posts to ad copy.
• The Text Editor can rephrase content based on your tone, voice, and ideas.
• The Email Composer helps you create emails using AI-powered smart template suggestions.
• Summarization functionality allows you to get focused summaries for lengthy topics.

Limitations:

• The mobile design is a bit cumbersome, according to some users.
• The lack of integration with tracking couriers is a drawback for some users.

Pricing:

• Free forever: $0
• Basic: $24 per user per month, billed annually
• Standard: $30 per user per month, billed annually
• Pro: $48 per user per month, billed annually
• Enterprise: Contact Sales Team

AI Tools for Content Writing

Content writing is a crucial task for many businesses and marketers. Thanks to artificial intelligence, there are tools available that can simplify the writing process and improve the quality of the content created. Here are three of the best AI tools for content writing:

4. Chat-GPT

ChatGPT is an AI-powered chatbot that allows you to write content quickly. This AI-driven chatbot can create human-like responses, write essays, generate marketing ideas, and has natural language processing capabilities.

Main features:

• Prompts allow you to kick off the creative ideation and content building process.
• Upload files in various formats, including PDFs and documents.
• Integration of DALL·E 3 with ChatGPT to respond to user requests with images.
• New voice and image features that allow users to have a voice conversation or literally show ChatGPT what they are talking about.

Limitations:

• ChatGPT, by its own admission, states: “ChatGPT can make mistakes. Consider verifying important information.” The data provided by the platform can occasionally be incorrect or outdated.
• Pricing: Free forever: $0, ChatGPT Plus: $20/month

5. Copy.ai

Copy.ai calls itself your “brainstorming buddy”—and we all know how important brainstorming is in the creative process. This AI writing tool is ideal for creating a variety of content, from long articles to social media posts, product descriptions to ad copy.

Main features:

• The “Brand voice” feature ensures your content stays true to your brand voice and matches the brand’s style and tone.
• Over 90 copywriting templates to choose from, including blog posts, headlines, digital ad copy, and more.

Limitations:

• Some users have complained about customer service.
• The content seems to lack the “human touch” and nuanced creativity that a professional writer brings to the table, according to some users.

Pricing:

• Free forever: $0
• Pro: $36/month, billed annually
• Team: $186/month, billed annually
• Growth: $1000/month, billed annually
• Scale: $3000/month, billed annually

6. Jasper

Like the other AI software, Jasper, allows users to “teach” the tool about their company, brand values, and more. By using the tool, you can add context, description, tone of voice, company business intelligence, and more to get accurate, quality content.

Main features:

• Jasper Brand Voice combines AI with your brand’s unique style and tone to create compelling content that reflects your brand’s personality.
• The Campaigns feature allows you to turn a content brief into a multichannel campaign in seconds!
• Art functionality helps you create images with just a few lines of text.

Limitations:

• Some users find the price of this AI software too high, considering other available alternatives.
• Others have reported that the process of unsubscribing from the platform is not intuitive at all.

Pricing:

• Creator: $39/month, billed annually
• Teams: $99/month, billed annually
• Business: Contact Sales Team

AI Tools for HR and Recruiting

Human resources management and staffing can be challenging tasks that require time and attention. However, there are AI tools that can simplify the recruitment process and improve HR efficiency. Here are three tools worth considering:

7. Attract

Attract is essentially an AI-powered talent sourcing and engagement tool. It allows HR teams to find, attract, retain, and manage high-quality talent with automated suggestions.

Key Features:

• AI Search Models provides candidate options from over 700 million data-rich profiles globally.
• The Iterative Searches feature allows the tool to “learn” each time you search for a candidate for a specific role.
• DE&I Insights and talent mapping with Attract Insights to make informed decisions.
• A suite of AI tools for managing talent sourcing workflows.

Limitations:

• Best suited for large enterprises rather than freelancers or small businesses.
• Users report that the tool’s user interface is difficult to navigate.

Pricing:

• Contact the sales team for more information.

8. Textio

Textio is an AI-driven recruitment tool that can help you optimize job postings and all recruitment-related communications.

Key Features:

• Textio Lift provides unbiased performance feedback and actionable insights for employees.
• The Flow Calculator provides an estimate of Textio’s impact on your candidate pool diversity.
• Textio Score can predict the diversity level of your candidate pool.
• The tool can help you understand how your job ads will address different groups by highlighting sexist phrasing, age, racism, business clichés, ableism, and more.

Limitations:

• According to some users, it is sometimes difficult to delete things.
• Other users desire more advanced integrations.

Pricing:

• Contact the sales team for more information.

9. HiredScore

HiredScore’s proprietary HiredScore provides relevant candidate scores based on the specifications of each requisition.

Key Features:

• The Screening Augmentation feature identifies high-quality candidates without bringing bias into the hiring process.
• The built-in data analytics capability enables you to analyze and choose the correct candidate from the pool of candidates.
• The Sourcing Automation feature helps determine relevant leads for different roles and cross-talent sourcing (think: internal, external, permanent, and flexible); the AI qualifies candidates against minimum requirements and provides candidate interest predictions for the role.

Limitations:

• Users report that the app can be a bit sluggish, has minor bugs, and slow-loading pages.
• At times, the suggestions provided by the platform may not always be correct or align with what the developer intended to write.

Pricing:

• Contact the sales team for more information.

AI Tools for Coding

Coding and AI go hand in hand. These AI-powered tools can analyze code, spot underlying issues, provide “smart” code suggestions, and offer actionable insights, thereby enhancing code quality. Here are three of the best AI tools for coding:

10. BlackBox

BlackBox is an AI-powered coding assistant built to analyze your code and spot issues, enhancing its quality in the process. Its key feature is its ability to offer smart suggestions and insights that can be customized to your coding needs in real-time.

Key Features:

• Available in over 20 programming languages (such as Python, JavaScript, Go, Ruby, TypeScript, and others).
• Advanced algorithms spot underlying issues in your code, alerting you to what needs attention.
• Code suggestions can be matched to the current context, making the coding process smoother and less error-prone.
• Monitors your code in real-time.

Limitations:

• Some users find the interface a bit intricate, so there might be a learning curve.
• Pricing: Free: $0, Student: $0.99/week, Pro: $1.99/week, Teams: $2.49/week

11. Figstack

Figstack defines itself as your “intelligent coding companion” and rightly so. The tool interprets coding details for you so you don’t have to read or write code in different languages.

Key Features:

• The “Explain Code” feature helps you understand the program and explains it to you in natural language.
• The Language Translator allows you to switch from one language to another, be it Python, Go, Ruby, or even JavaScript.
• The Docstring Writer allows you to write documentation for your functions.

Limitations:

• Some users state that the tool’s question repository is not diverse enough.
• The tool’s code can be unreliable, especially if the documentation is unclear or vague.
• Data is not updated with real-time updates due to new changes/updates.

Pricing:

• Free trial available
• Contact the sales team for assistance

12. GitHub Copilot

GitHub Copilot, based on OpenAI Codex, is an AI tool that can transform the way you write code. You can also use the tool’s editor to convert natural language into code in a variety of programming languages.

Key Features:

• AI-powered pair programming creates relevant solutions, with machine learning and conversational prompts as main drivers.
• Real-time AI-powered suggestions based on the project’s context and style conventions.
• Multiple programming languages, from Python and JavaScript to Go and C++.
• Seamless integrations with popular tools like Visual Studio Code, Neovim, JetBrains IDEs, etc.

Limitations:

• Some users report that the tool can generate unwanted pieces of code that need to be corrected by a human developer.
• Sometimes, the suggestions provided by the platform might not always be correct or align with what the developer intends to write.

Pricing:

• Copilot Business: $19 per user/month
• Copilot Enterprise: $39 per user/month
• Copilot Individual: $10 per month

AI Tools for Video Generation

AI tools for video generation are gaining popularity, especially in the marketing sector. Interestingly, the end result of artificial intelligence is never-before-seen videos that can capture attention and tell a powerful story. Here are three of our top picks:

13. Runway

Runway is an AI research company primarily serving the art, entertainment, and creative industries. You can create realistic and coherent videos using only text. Additionally, you can create videos using text, images, audio files, or video clips.

Key Features:

• Apply real-time style transfer to videos and transform the visual aesthetic of your content.
• Intelligently remove or replace objects within videos to save time and energy.
• AI-powered video editing can automate key processes like scene segmentation and help organize and edit footage.
• Generative capabilities for video synthesis so you can create unique AI-generated content.

Limitations:

• Most users find the pricing too high.

Pricing:

• Basic: Free
• Standard: $12 per user per month, billed annually
• Pro: $28 per user per month, billed annually
• Unlimited: $76 per user per month, billed annually
• Enterprise: Contact for pricing details, billed annually

14. Descript

Descript is another powerful AI-powered video editing tool that allows you to edit your video scripts by scene and script. You can edit recordings like a Word document (which is automatically transcribed by the tool). Then, you can arrange the images so that you can position them as if on a slide.

Key Features:

• Studio Sound transforms low-quality recordings into studio-quality sound.
• Filler Word Removal helps you eliminate awkward recordings of “um,” “uh,” “you know,” “like,” and other repeating unwanted words.
• AI Voices helps you create ultra-realistic clones of your voice and even record new words by typing them.

Limitations:

• Most advanced features require payment.
• Understanding the features takes some time and learning effort, especially for a beginner.
• While Descript works well on macOS, its support on Windows is comparatively more problematic.

Prices:

• Free: $0 user/month
• Creator: $12 editor/month
• Pro: $24 editor/month
• Enterprise: Contact Sales Team

15. Synthesia

Synthesia is an AI-powered video generation platform that helps you make your videos more engaging by using over 140 AI avatars. All you have to do is edit the video like a slideshow, meaning you don’t need any experience!

Key Features:

• Offers dubbing and subtitling in over 120 different languages.
• Users can leverage text to turn scripts into great videos and add lifelike AI avatars to enhance quality.
• Robust video recording functionality.
• Ability to customize the video using brand logo, colors, font, etc.

Limitations:

• Although Synthesia offers a wide range of voices to use, some of them still sound very robotic, according to some users.
• Users report that the voice acting has improved significantly over the past year, but only for some voices more than others.

Pricing:

• Starter: $22/month
• Creator: $67/month
• Enterprise: Contact Sales Team

AI Tools for Design and Image Generation

Our latest section covers AI tools for image generation and design, another sector that has taken the world of marketing and entertainment by storm. Here are three of the best AI tools for design that you can try:

16. Looka

Looka is an AI-powered platform that helps you design a logo with little effort and launch your business like a pro! You can customize the design of your brand’s business cards, email signatures, social profiles, and more with its easy-to-use editor.

Key Features:

• Using AI, you can create a logo that matches your vision without any design expertise.
• Looka’s Brand Kit can leverage your logo, colors, fonts, etc., to instantly create various brand marketing materials in one go.
• Over 300 templates available to fit your brand identity and industry.

Limitations:

• Most users are very dissatisfied with the brand’s customer service.
• Some users state that the logo customization options are limited.

Pricing:

• Contact the sales team for more information.

17. Beautiful.ai

Beautiful AI is an AI-powered tool designed to create simple yet effective presentations. You can utilize smart templates and provide your team with guidelines for creating compelling presentations. You can also leverage the tool’s presentation software to add content to your slides and let the tool adapt to new changes like magic! Goodbye to resizing text and images at 3 AM!

Key Features:

• The Team plan’s functionality allows users to create stunning team presentations anywhere, anytime, whether remotely or in person.
• DesignerBot can design slides for you, generate ideas, and produce text and images in a flash; it can also add visual elements to your presentation, such as charts, images, etc.
• Smart Slide templates are ideal for making quick edits and adding flowcharts, infographics, XY charts, Venn diagrams, and more for highly responsive presentations.

Limitations:

• According to some users, the AI bot can get confused, so you may have to repeatedly give instructions and wait for it to respond.
• The tool is known to have some bugs, and sometimes the layouts seem slightly limiting for some users.
• Users also feel that infographic-rich slide templates are lacking.
• The cost of the Team plan feature is high for startups.

Pricing:

• Pro: $12/month (Individual users)
• Team: $40/user/month, billed annually (Team collaboration)
• Enterprise: Contact sales team

18. Uizard

Uizard is an AI-powered tool for designing apps, websites, and user interfaces. You can use the tool’s intuitive design assistant to radically change how you think about design. Use this AI-powered ideation tool to create mockups from text prompts, drag and drop UI elements to bring your ideas to life, and scan screenshots of other apps/websites. The journey from idea to a working prototype has never been easier!

Key Features:

• AI design allows you to upload screenshots and convert them into editable mockups in seconds.
• Attention heatmaps can predict the key areas in your UI design that users will focus on the most.
• The Scribble Scanner helps you turn your idea into a UI prototype, whether it’s ideas scribbled on a whiteboard, a notebook, or any piece of paper.

Limitations:

• Some users report that the AI capabilities are hit-or-miss.
• The lack of design templates has been reported by other users.
• Prototyping is not always 100% accurate.

Prices:

• Free: $0/creator/month (for students and hobbyists)
• Pro: $12/creator/month (for startups and growing businesses)
• Business: $49/creator/month (for large companies)

In conclusion, artificial intelligence has become an integral part of many professions and industries. AI tools can help improve productivity, content quality, recruitment processes, coding, and much more. Experiment with some or all of these AI tools and see for yourself what they can do for you!