For any commercial activity, labels play a fundamentally important role from a communication perspective. From jams to wine, including honey, everything needs a label.
This is all the more true for companies in the food and beverage sector: in this area, in fact, adhesive labels are in all respects a distinctive element, through which it is possible to promote specific messages and disseminate them among consumers.
LabelDoo, a historic label manufacturer active in the sector for over 40 years, designs and plans every phase of the creation process with the utmost care, creating a parallel between the customization of printing and the realization of the finished product.
Who needs adhesive labels
In the food sector, there are many businesses that can benefit from the choice of adhesive labels to achieve greater visibility: from jam producers to breweries, from wine shops to honey producers, customizing labels offers many advantages. This is also thanks to the digital services provided by the latest technologies, such as those of LabelDoo. Food labels can be applied to cans, bottles, jars, or pots; even the type of material can influence certain choices during the printing configuration phase. Obviously, it is not the only factor.
There are several criteria to consider before ordering your adhesive labels, and they also vary depending on the specific sector; both the functional properties of the labels and their ability to communicate in a certain way can depend on their choice. Print quality remains the priority.
Jam, honey, and wine labels
To start, consider jars of jam and preserves: with the right finishes, it is possible to achieve remarkable results, regardless of the style you decide to adopt, ensuring the best harmony between printing and graphics. One could opt, for example, for a fresh and youthful style, capable of conveying a certain communicative vibrancy, especially if what needs to be promoted is a natural or even organic product.
Particular attention is also required for adhesive labels intended for honey jars. The printing customization criterion is always the same: it is important to have a clear vision of what you want to achieve and to realize it through optimal service. Roll labels, ideal for companies that want maximum customization, ease of application, and savings on large quantities, respond precisely to this need.
Roll labels are ideal for companies in the agri-food sector; they allow for great attention to detail, which is crucial for certain types of labels, such as wine labels.
An example is the front and back format. In most cases for wine bottles, the front label serves to communicate the most important information, while the back label includes additional details, such as suggestions for food pairings, product descriptions, or other mandatory data. In short, the double label is not just a convention but also the result of communication needs. Since these are different labels, having them both on a single roll is very advantageous both economically, as they can be ordered in a single solution, and from an application standpoint. The roll with the two labels will indeed be perfectly machineable, meaning it can be fed into the labeling machine which will apply the two labels automatically and quickly.
Roll labels
With roll labels, therefore, it is possible to take care of all the details and optimize time and costs. They are printed on a roll that is suitable for both automatic and manual application. This is one of LabelDoo’s service strengths: roll labels are supplied on rolls customized according to the customer’s needs and not in standard sizes. Furthermore, you can benefit from considerable savings if large quantities are requested, and through the online configurator, you can set every customization criterion.
Which paper to choose
Let’s move on to another topic of fundamental importance: the choice of printing material. The latter significantly influences the final result of adhesive labels as it affects their physical properties but also the visual communication of the product and the company. Paper, for example, can contribute greatly to conveying values such as craftsmanship or sustainability, but not only that. Combined with the right finishes, it becomes the pillar of the entire process, as well as the final result.
This is why LabelDoo provides a free sample pack of papers for all VAT holders: you can see and touch all the printing materials to make a conscious choice of your paper. The free sample pack is delivered within 48 hours.
How important are labels
Labels can be considered a true business card, a product presentation that evokes the values it intends to convey. There is a need for tailor-made communication, based on labels that on the one hand must be consistent with the style of the product and brand, and on the other hand must be printed with the highest quality to withstand the passage of time and external factors. For a wine bottle stored in a cellar, for example, it is necessary that its label can withstand the humidity level present without problems; the same applies to a white wine in an ice bucket.
It is therefore a matter of identifying the best possible balance between functionality and aesthetic appeal, with printing materials that will have to be enhanced by appropriate finishes, all supported by a service provider who knows how to meet these needs with professionalism and experience.
Pubblicato in Business
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