The social marketing is the new tool for search engine optimization. Mutual voting is the new way to link to each other’s sites. It is absolutely easy to access this tool, which offers the opportunity to generate a considerable amount of traffic in a short time. An even more important aspect is that social media has become a cornerstone of strategies for launching sites or improving their link popularity.
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What is social media and why do we need it?
Wake up and open your ears. This is what social media is. You will not be allowed to use either the company email or the internet until you have read Cluetrain and are able to mention at least ten social media sites, citing also the three that are destined to generate the most traffic.
If you are part of a company that doesn’t listen to you or that changes nothing because it listens to what lawyers say – in that case, you deserve to live your miserable life in a few square meters, for not having the courage to get up and make things better. I hope you can get away with your 401k before those idiots of your bosses bankrupt the company drinking fine wines and Cristal with their executive pensions on Lake Tahoe. Excessive rules and bureaucratic delays drain us and exist only for mediocre people. Find a better company and learn how to launch the new idea of treating your customers and web visitors with respect.
How to internally propose Social Media Marketing through six easy steps:
1. Create a positive ROI on a set of keywords for a PPC campaign.
2. Explain the vital value of a customer who converted by arriving from that set of keywords.
3. Sell the value of SEO by proposing it as a long-term, less expensive form of PPC on the aforementioned keywords. Here you will find some guidance.
4. Demonstrate the necessity and importance of links for search engine rankings.
5. Explain the value and process for obtaining links (and how much they would cost).
6. Present the idea of linkbaiting and social media marketing.
I know perfectly well that it is much easier to talk than to face the strict rules of your company. Calmly build your case and develop a strategy to implement over time. Below you will find further information to build your case. Nine reasons why you need Social Media Marketing in 2009
1. Because your competitors are doing social media marketing.
Most of your competitors who are doing social media marketing you didn’t even know they were, until they started showing up for your best search phrases for a conversion. “But why do they appear now?”, you ask yourself. Well, they invest in social media to build global link popularity and brand awareness. Now your customers know who they are and know they are faster, smaller, and more efficient and this makes them happy. They have leveraged technology to minimize overhead and treat customers better.
2. Because your customers use it (even if perhaps indirectly)
It doesn’t matter if your customers are not tech-savvy – social media influences their purchasing decisions.
The impact of social media on traditional media is increasing day by day. Newspapers, televisions, and radio are realizing that Digg, Reddit, and Twitter are sometimes even faster than news on the AP (Associated Press) web.
This determines which news is presented in a traditional way.
Tech enthusiasts, webmasters, trendsetters, and other categories of people who can be defined as pioneers in this field do not look at the outlets of social media and do not resort to the channels through which your customers make their purchases.
3. Because your distributors and partners use it
Do you know who doesn’t use Facebook, Twitter, Digg, Delicious, Reddit, MySpace, Stumbleupon, and other major social networks well? Car manufacturers and banks. They are lucky enough to receive billions of dollars in bailouts. Try to restart your modem from the phone with Comcast, then activate the ping on @castcomcares. Afterwards, you can thank them and me for the time we have saved you. Has your site ever been on the homepage of Digg or Reddit? Has it ever crashed? Do you know what it is? Do you think the competition on the web that does not rely on overhead and comes from Silicon Valley knows what it is?
4. More Social = More Search.
More Search = More Customers.
More customers = More business.
Well… The web is more decentralized than ever. After conducting our initial searches with Google, we begin to look for communities of like-minded people. Your best customers are passionate people who want to engage in conversation about you, your product, or receive something related (news, photos, anything). You need to be present to initiate this conversation with your customers, otherwise they will talk about you without your knowledge.
You might then not be able to rank well on search engines anymore, but with good content you can jump to the top spots of a specific news site or company for a few days.
5. Paid search costs are increasing.
PPC is still a great solution to improve your ROI and reduce your CPC, but the market is becoming more difficult. It would be fantastic to be able to buy a keyword for your targeted users, but everyone is getting smarter and has such a thought.
Those keywords that generate an incredibly high number of conversions and high profits are slowly draining the ROI because the cost of clicks is increasing. This implies that organic search has a long-term vision. Every search marketer worth their salt will tell you that you need natural links.
And the best place to find natural links is???!?!?! You guessed it! It’s Chachi, social media linkbaiting.
6. SEOs are no longer a simple tool
How I miss the days when you could stock up on text links from websites and rank at the top for any search term! Like Jim, I would never buy links again (okay, I might sell them if the situation were MORE than appropriate).
The days when kids ranked well in Google are slowly coming to an end, and a glorious era of history is disappearing.
Very soon, however, a big business will start as usual. It still takes some time for the same companies to get up to speed with social media for SEO, but eventually they will. Personalized search will be the next step (and it’s almost a reality already). You need a lot of users to come to your site, visit it, and save it as a favorite, to later demonstrate that you deserve to be at the top of the search results.
7. You can no longer buy links
The detractors have won the war, and we have proclaimed our defeat. Surely, if you listen too much to SEOs and search engineers, you’ll start thinking that there are no links that transmit important information. Well, at least we can pay to create viral content and optimize the distribution channel and HOPE that people will link to our site. Content kings have one, and it’s time to start writing about it. You might even start talking about it to your clients and offering them what they actually want. Since bounce rate is now a significant factor for search results, it’s counterproductive for you to deceive users with garbage content in any way.
8. Your website is just a billboard
You can have the most beautiful website in the world, but without traffic, it can look like a billboard in the middle of a cornfield. Ask all those big companies that shelled out millions to have their beautiful flash websites created, but forgot to hire an SEO. You’ve launched your site and now you need to generate traffic, or your site has existed for a long time and you need more traffic and visibility. You listened to search engines and created excellent content (after all, content is king). Nevertheless, you’re still not well-known, and your site is only visited by Aunt Frita, Uncle Merv, and six other people every day.
9. Excellent ROI on your marketing budget
With a DIY approach and using social tools, social media marketing is the fat, the word of mouth, the wonder of the web. Social media is building the communication empires of the future, just like Facebook, Digg, Reddit, Delicious, as distribution points for communication on the web. These are the portals that every .com bubble era strove to have. Social media is separating the old guard from the new and rewarding those who are quick to embrace technology. And you? What are you doing?
Bonus #10: It’s a distribution point.
Social media is a way to faithfully transmit your message to a group of people who want to hear what you have to say. When you have something good to say – you offer it to them through the channels you choose. At the very least, companies will realize that they need to somehow build conversations with their customers.
Translation by Marika Giori
Pubblicato in Digital Marketing
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