Amazon: new generation of Fire TV Stick

With over 100 million devices sold worldwide, customers of Amazon Fire TV stream billions of hours of content every month. Today, Amazon has further enhanced Fire TV with the new generation of Fire TV Stick and the all-new Fire TV Stick Lite; in addition to introducing a new, even more personalized interface. Furthermore, starting today, Fire TV Cube is also available for customers in Italy: it is a 4K Ultra HD streaming media player controllable by voice via Alexa, in addition to being the fastest and most powerful Fire TV ever.

The Fire TV Stick is now 50% more powerful with HDR technology and Dolby Atmos support: for only 39.99 EUR

The all-new Fire TV Stick features an improved 1.7 GHz quad-core processor, making it 50% more powerful than the previous model. The new Fire TV Stick offers faster streaming at 1080p resolution at 60 fps and HDR technology support. Dual-band WiFi and dual antenna support connection to 5 GHz networks for more stable streaming and fewer connection interruptions. Fire TV Stick also features Dolby Atmos audio for immersive sound with compatible content and speakers, and an Alexa Voice Remote with buttons for power, volume, and mute for easy control of TVs, soundbars, and A/V receivers. The new Fire TV Stick offers improved performance while consuming 50% less energy than previous models.

Fire TV Stick Lite: affordable Full-HD streaming, for only 29.99 EUR

Fire TV Stick Lite is a new – and even more affordable – way to stream in Full HD resolution. It is 50% more powerful than the previous model and supports HDR technology. Fire TV Stick Lite also comes with Alexa Voice Remote Lite, a simplified remote that allows you to use your voice to search, launch, and control content.

Fire TV Cube: the fastest and most powerful Fire TV

Equipped with an ultra-powerful hexa-core processor, Fire TV Cube offers a fast and fluid user interface, with access to Dolby Vision and 4K Ultra HD content up to 60 fps. Fire TV Cube supports the brilliant colors guaranteed by HDR technology, with Dolby Vision and HDR 10+, as well as the clarity of Dolby Atmos audio.

Fire TV Cube offers cutting-edge far-field voice recognition, with eight microphones and advanced beamforming technology that combines signals from individual microphones to eliminate noise, echo, playback, and even other simultaneous conversations to ensure Alexa clearly hears your request while positioned next to the TV. Thanks to the support of the new powerful processor, you can search and play content using only your voice. At launch, streaming apps like Prime Video, Netflix, YouTube, and ARTE will support enhanced in-app voice controls. From across the room, simply say “Alexa, play The Marvelous Mrs. Maisel,” “Alexa, turn on the TV,” “Alexa, turn up the volume,” and Alexa will respond to the request.

In addition, Fire TV Cube uses multidirectional infrared technology, cloud-based protocols, and HDMI CEC which, combined with Alexa, allow you to control your TV, soundbar, A/V receiver, and other compatible smart home devices. Fire TV Cube also allows you to switch inputs on compatible TVs. With the built-in speaker, Fire TV Cube also lets you check the weather, listen to the news, and much more, even with the TV off.

A new personalized Fire TV user interface

The Fire TV user interface has been redesigned to be more intuitive, simple, and personalized. The main menu is now centered on the screen to make it easier to find what you are looking for. You can go directly to your favorite streaming service or quickly scroll through supported apps to preview content before starting playback. An all-new search experience makes it easier than ever to discover great movies, TV shows, and more, with browsing features that allow for broad and specific searches by genre (e.g., comedy, action), useful categories (e.g., kids & family), and more.

Alexa is at the heart of the new Fire TV experience, with improved voice controls that provide simple and immediate access to entertainment. Simply say “Alexa, go to Library” to browse videos and movies. Through user profiles, Fire TV now offers a personalized experience for up to six family members, providing individual content recommendations, viewing history, watchlists, favorite settings, and more. Changing user profiles can be done simply and immediately by saying “Alexa, switch to my profile.” After the initial setup, Alexa will automatically recognize your voice and switch to your profile.

Alexa gets smarter every day, and the redesigned Fire TV user interface allows access to an “Discover Alexa” screen that shows all of Alexa’s features and helps you view the weather, stock market, and more. You can also view and control smart devices connected to your home. Additionally, Fire TV Cube can be used for video calls with Alexa, by connecting a compatible Logitech webcam to stay in touch with friends and family on your home’s largest screen. Alexa video calling will be available by the end of the year.

The all-new Fire TV Stick costs 39.99 EUR and will begin shipping in Italy next week. The device is available for pre-order starting today on www.amazon.it/firetvstick. Fire TV Stick Lite costs 29.99 EUR and shipping in Italy will begin next week. Customers can pre-order today on www.amazon.it/firetvsticklite.
Fire TV Cube is available on www.amazon.it/firetvcube for 119.99 EUR.

The redesigned Fire TV experience will begin rolling out globally by the end of the year, starting with the new Fire TV Stick and Fire TV Stick Lite. Exact features vary by country.