The book “Influencermania” by Omar Rossetto and Mariaisabella Musulin, published by Hoepli, is now available. It details the history, strategies, and innovations of Influencer Marketing.
“Influencermania” is a concise, easy-to-consult manual that tells and intrigues. Published by Hoepli, “Influencermania” was co-authored by Omar Rossetto and Mariaisabella Musulin. It’s a fresh and engaging book that encourages reading and clarifies several doubts.
“The idea of using someone else’s credibility to increase awareness or experimentation with products and services dates back to 1760 when, in England, references from members of the Royal Family began to be used to boost sales of Wedgwood porcelain,» reads the back cover, and anyone who thought Chiara Ferragni was the pioneer of this current phenomenon may be disappointed.
In the chapters dedicated to the world of influencers, there is ample space to deeply analyze this aspect of Digital PR, specifically:
- what has changed in promotional marketing
- how influencer marketing came about
- how testimonials emerge
- the different types of influencers
- beware of fakes
- ethics in influencer marketing
- analysis of influencer campaigns
- effective strategies for influencer marketing
- case histories
- future scenarios.
The two authors, both young (born in 1991), are the founders of “Just X,” an innovative digital marketing startup. The authors’ initiative to donate the proceeds from sales to the Vincenza for Children Association, which works to bring smiles to hospitalized children, is commendable.
“Influencermania” is a book that reads quickly and is available in a convenient print edition. It can be purchased in all Italian bookstores and also found in online stores at a cover price of €19.90 (print version), often discounted by 5% (online stores), and €13.99 for the Kindle version.
Pubblicato in Digital Marketing, Social Media
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