Welabs: digital word-of-mouth to promote events and products

**Digital Magics Bari** launches *Welabs*, the innovative startup from Lecce that has developed **Beecode**: the web and mobile platform that has digitized word-of-mouth, making it viral.

Thanks to the digital word-of-mouth, Beecode allows for the rapid promotion of events, brands, and products, amplifying the commercial activities undertaken by companies. Through the platform, it is possible to create, manage, and analyze relationship marketing campaigns and propose the online sale of products.

Beecode identifies influencers, users involved in the promotional campaign who are able to engage the largest number of people themselves and who represent an important resource, both for the current and subsequent campaigns, with potential direct engagements. The analysis of data (before, during, and after the campaign), at a qualitative and quantitative level and based on territorial proximity, creates a relational map that highlights the diffusion and interaction of the reached users, allowing for their profiling.

On www.beecode.it it is possible to launch a campaign, simply and quickly, by integrating images or links within the promotional message. The message can then be sent via SMS, email, Messenger, Facebook, WhatsApp. Those who create the campaign (marketing director, event manager, sales manager, representative) can enable their promoters and sales staff to send the communication to their business and personal contacts, who in turn can share it.

This thus activates a viral “chain reaction,” for which the campaign creator has a precise report of the propagation of the sent message (times, geolocation, users, sign-ups, views).

Inside Beecode it is also possible to activate special initiatives, such as prizes and gamification activities, to incentivize all those who receive the message to send it to their contacts (friends, customers, etc.).

Digital Magics Bari is the incubator of Digital Magics, a startup incubator listed on the AIM Italia market of Borsa Italiana (symbol: DM), in collaboration with Augmentum, a partner company, to accelerate startups and develop the innovation ecosystem in Puglia and Basilicata. Digital Magics Bari has acquired a 15% stake in Welabs and is supporting the innovative startup with its incubation services for strategic, technological, and commercial development. Beecode is unique in its kind, highly scalable, and in the coming months, it will also be launched on foreign markets.

Pubblicato in Digital Marketing, Mobile & App, Startup