**YouTube** is going **paid**, in part: pay-per-view channels are officially launching. Here are the **prices** for **subscriptions**.
A few days ago, we dealt with the rumors concerning YouTube: paid channels seemed on the verge of being activated, even though the staff working on it continued to deny any launches in the immediate future.
Instead, here comes the official announcement about the creation of paid channels on YouTube, with a starting price of 99 cents per month, up to a maximum of $7.99, also in the case of monthly subscriptions.
At the moment, the transmission of content will begin with only a small number of partners, due to the start of the pilot project which will gradually lead to a more substantial structuring of the service in the coming months.
The revenue generated will not solely benefit YouTube’s coffers – and therefore Google – but as explained through the official press release, the request for a slightly different business model originated from the advertisers and video creators themselves.
That there is a compensation system on the video platform is well known: the “Partner Program” has existed since 2007 and allows even those who post videos – provided they are original – to earn money through clicks on advertising banners, as well as a flat rate on the total number of video views.
The figures have always been top secret – under penalty of exclusion from the program itself – but in any case, there are those who earn handsomely and those who make a decent “salary” from it.
The model, which can be perfected, has therefore also led to the creation of the newly launched paid channels: in the coming months, we will see the reaction of the vast majority of YouTube.
followers. In the meantime, it is announced that subscribers will be able to access pay-per-view channels from any platform: whether you are in front of your PC or TV (connected to the web), with a tablet or smartphone, paid videos will be visible everywhere.
In announcing the news, the YouTube staff informs that it is possible to subscribe to the new system, deciding to make your channel a paid one.
Naturally, most of the content currently offered on YouTube will not change: at the moment, it is mostly the big networks that have started the experimentation, so most of the videos currently accessible will remain free.
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