Agreement reached between YouTube and SIAE, with the aim of protecting copyright relating to the volume of material uploaded daily by thousands of users to the streaming video platform.
In the vast cauldron of content that ends up online every day, there are many covered by copyright. Although 2.0 web purists may question how sensible and useful it still is to talk about copyright in a strict sense, what appears evident is the lack of more current legislation, more aligned with the new mechanisms of the web and the speed of content sharing.
In this regard, a first step has been officially taken in Italy: SIAE and YouTube have signed a license agreement covering the use of music streaming in videos in Italy through the online video platform.
This agreement will last until December 2012 and will allow artists and authors entitled to receive compensation whenever their work is used.
Christophe Muller of YouTube stated: “We have dedicated great attention to establishing relationships that allow YouTube users to enjoy their favorite music and discover new music on the platform. We are very satisfied to have reached an agreement with SIAE, which helps represented artists earn and can enable new musical talents to emerge.” On their part, Manlio Mallia from SIAE commented: “This agreement marks an important moment in the protection activities carried out by SIAE, with the aim of ensuring authors and publishers receive compensation that takes into account the intensity of use of their works on a very popular platform, which today constitutes one of the main channels for disseminating and enhancing the musical repertoire”.
Probably a new era for online consumption is opening today in Italy, from which emerging artists might likely benefit more than established famous artists.
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