The fourth edition of the Social Media Marketing Day Italia will take place in Milan on June 22.
It will take place on Wednesday, June 22nd from 9:00 AM to 8:00 PM, at the IlSole24Ore headquarters in Milan, in the Renzo Piano Auditorium and Sala Collina, the fourth edition of the “Social Media Marketing Day Italia.
The event is in its fourth edition (the first was in 2013) and focuses on social media marketing and B2B digital communication. The event format includes sixteen presentations with various case histories, each lasting thirty minutes,
“Most companies, especially in Italy, continue to see social networks as a must-have, but too often they do not include them in an integrated strategic communication plan,”comments Andrea Albanese, Social Media Marketing & Digital Communication Advisor, founder and organizer of #SMMdayIT. “If Facebook were a nation, it would now be the most populous in the world, with almost 1.7 billion active users. And it’s not ‘just’ Facebook: it’s a galaxy that includes Whatsapp and Messenger, two powerful messaging systems with which you can do customer care, send newspaper articles, and make practically free phone calls. It is essential for companies to understand its potential.”
“Social Media Marketing Day Italia #SMMdayIT 2016“ the organizers state“aims not only to raise awareness of the centrality and strategic importance of social media in the era of reputation and borderless conversations, but it intends to create physical meeting places where professionals can interact, meet, network, and create communities. In a hyper-connected world, where smartphones are considered an extension of people and an expression of their personalities, Andrea Albanese’s team has brought back the physical space to strengthen digital relationships.
The second major strategic element that #SMMdayIT aims to focus on is the need to create a strong bond of collaboration and exchange between the world of training and the world of business, which is essential for having more and more conscious professionals prepared to face a rapidly and continuously evolving world. For this reason, the partnership with IUSVE is confirmed, in addition to the consolidated collaboration with the IlSole24Ore Business School and the Masters in Digital Strategy and Digital Communication.
The official event hashtag is: #SMMdayIT.
Facebook Page https://www.facebook.com/SocialMediaMarketingDay
Twitter Profile @smmdayit https://twitter.com/smmdayit
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