Maxfone is the Veronese company that is more proactive than ever in the digital field. The Banner, one of the most widespread forms of advertising on the web, the classic “link” accompanied by an image that now appears on most internet pages, is destined to have a short life, at least not as we have known it so far.
iBanner is the name of the innovative solution dedicated to the world of digital communication and online advertising, all made in Italy, and developed entirely in the Villafranca facility. The old banner placed in a corner of the site to gather a few clicks has become obsolete; a multimedia object capable of attracting the active user of the new web is needed.
iBanner responds precisely to this need: interaction becomes social and, above all, live.
iBanner “feeds” in real-time on the interaction that network users have with the campaign theme, who in turn become the protagonists of the contest, posting photos and videos and spontaneously increasing the viral diffusion of the banner and with it the number of clicks and visitors.We have combined – explains Paolo Errico, CEO of Maxfone – the latest evolutions of SocialMeter (http://www.socialmeteranalysis.it) like #photostream with the information analysis component, giving life to a unique solution on the market, capable of generating a strong emotional bond and engagement for our client and their audience, with a depth of interaction capable of generating real-time information about the users who interact, their type, language, and the most successful content, something a simple banner cannot do.”
“2014 – continues Paolo Errico – was a very important year in terms of market recognition, thanks above all to the strong investment in research and development, from which two new algorithms were born: #hunter, supporting predictive analysis, previewed at Wine2Wine by Vinitaly, and #grinder, which generates the real-time storystream of online conversations and images.”
“The interest of major strategic consulting and analysis players is growing towards us, and investment funds are also interested, finding novelty and innovation in our offer model.”.
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Maxfone
Maxfone Maxfone Srl is the ICT (Information & Communication Technology) company specializing in communication. It offers a suite of services that guide companies in their training journey to become expert and autonomous in the world of marketing and planning of all strategic activities, on social media and beyond.
Maxfone guarantees coverage for the entire supply chain: from infrastructural support to connections, from the analysis of modern communication methods and online conversations to solutions like SMA-Social Media Ability, tailored to the specific needs of the business.
SocialMeter is the strategic tool that Maxfone has developed: it listens, records, and analyzes what is said online, selecting sources and monitoring them in real-time. It extracts precise and controlled data from the major social networks, which become the basis for the predictive analysis of our clients’ companies.
Website:Â http://www.maxfone.it
Pubblicato in Digital Tools
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