LIFEdata, the innovative startup, throws down the gauntlet: adapting technology to human conversation.
On Tuesday, November 12, 2019, the equity crowdfunding campaign ofequity crowdfundingofLIFEdata, an innovative Italian startup that accelerates business with artificial intelligence. The crowdfunding campaign aims to support the rapid growth of a company that, established in February 2019, has already achieved significant numbers: in just 6 months, it has already generated 350,000 euros in revenue. This figure is 2.5 times higher than the average revenue of Italian innovative startups, according to the MISE/Infocamere Report on innovative start-ups for Q4 2018.
The immediate success of LIFEdata is part of a context that sees the development ofartificial intelligenceas the current technological trend, with growth exceeding 50% per year: all tech giants, from Apple to Google, from Amazon to Intel, from Microsoft to Samsung, are investing heavily in the development of this sector, which is predicted to lead to the closure of many local businesses in the future. LIFEdata has realized that precisely within the segment most threatened by the monopoly of large platforms lies a significant growth opportunity: thanks to LIFEdata, SMEs can compete with the same technology as e-commerce giants by making their websites, apps, and software work with voice. In this way, LIFEdata digitizes companies by designing the customer journey across digital and physical touchpoints, promoting multichannel engagement and purchase conversion.
In a sector with such high capital investment, the use ofequity crowdfundingis intended to support the go-to-market strategy and scale the business model to larger dimensions. The platform chosen for the campaign launch isCrowdfundme.it: 9.09% of the share capital (500,000 euros) is available. “We know that to succeed, we need to grow rapidly. – explainsSara Caminati, Senior Associate at LIFEdata – We found the most suitable solution in equity crowdfunding with the aim of developing new technology, accelerating growth, preparing for international expansion, and, above all, increasing our human capital, because – it is important to remember – behind artificial intelligence there is a lot of human intelligence. Unlike other companies, LIFEdata is a company founded by serial startup entrepreneurs, with successful exits and up to 20 years of entrepreneurial experience. A team based on diversity with 7 nationalities represented and 57% female representation. Furthermore,LIFEdata is a company that generates revenue:over 350,000 euros in the first 6 months of activity, during which it was chosen by leading companies, including Janssen-Cilag of the Johnson & Johnson Group and Banca Mediolanum. Finally, we have obtained business model validations in major European contests. I believe these are sufficient reasons to assess the seriousness of our proposal.”
There are two investment options available for those interested in participating in the crowdfunding:
- Ordinary Type A shares with voting rights for investors with a capital of at least 25,000 euros
- Type B shares without voting rights at 500 euros and a guaranteed return of 8% in 3 years for those who invest at least 5000 euros
Additionally, the investment in equity crowdfunding is linked to a tax incentive that allows for a 30% deduction. The company’s business plan forecasts a return tobreak-even in the first half of 2021after a tenfold increase in current turnover. The transition involves a shift in revenue towards proprietary technologies, which have only recently been introduced to the market, and anexpected profitability exceeding 40%.
With the proceeds from the equity crowdfunding operation, LIFEdata aims to achieve:
- Profitabilityabove 40% and guarantee high returns to shareholders;
- Growth in cash generation, as a defense of the company’s growing value and attractiveness as an M&A target in the market.
“Today, 95% of business is concluded in the physical world,” concludesOmar Fogliadini, Managing Partner ofLIFEdata – the smartphone is used to search, but no one feels like typing anymore if they can just ask. Voice-filling out an online form, for example, is 3 times faster and more accessible than typing it manually. This is why we are investing in the development of natural language understanding technology to make it accessible and useful for small and medium-sized enterprises: if today they are closing down due to large online shopping platforms, tomorrow they will be able to avoid being Amazon-ized and compete with the same tools. What we do is make websites, apps, and software work with voice, helping SMEs digitize and simplifying Omnichannel.”
The LIFEdata crowdfunding campaign is available at the link https://www.crowdfundme.it/projects/lifedata/
Who is LIFEdata
LIFEdata is an innovative startup specializing in the development and implementation of innovative Artificial Intelligence solutions to make Sales, Marketing, and Customer Experience processes more efficient – particularly in Online to Offline contexts, typical of the evolution towards Omnichannel between the digital and physical worlds. Founded by serial entrepreneurs with several successful exits behind them, it had a turnover of 350 million euros in the first 6 months of 2019, almost 3 times the average turnover of an innovative startup in Italy. The company has received various validations of its business model in different European contexts and relies on a multicultural team with 7 nations represented, 57% women, and 98% STEM.
Pubblicato in Business, Startup
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