Amazon opens the digital newsstand for the Kindle Fire, thus aiming for the distribution of bespoke, full-color content. The Newsstand service is launching, initially free.
Amazon is betting heavily on the new Kindle Fire, and it’s doing so by further opening a digital newsstand rich with multimedia content specifically for the tablet.
Currently, there are already around 400 contributions available, but this number is certainly destined to increase over time, especially if Kindle Fire is also distributed in Europe after its debut in the United States.
To access the digital newsstand, owners of the tablet will need to subscribe to the “Newsstand” service.
Currently, the service is offered free of charge for new activations made by March 1, 2012: until this date, in fact, new subscribers who accept the terms of use can benefit from three months of free use of the digital newsstand for Kindle Fire.
The issues of about twenty major magazines will thus be made available, from Wired to Vanity Fair. In addition to this, the content found in the print version will be enriched on the virtual newsstand with other multimedia materials, for further in-depth exploration that can fully exploit the tablet’s characteristics.
It is rather evident that the price war alone cannot be the deciding factor between a Kindle and an iPad, its direct competitor.
For devices of this kind, the availability of bespoke content undoubtedly carries considerable weight, and it is precisely in this direction that Amazon seems to want to move.
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