Interview with Massimiliano Faraon, CEO of Artesys Orion s.r.l., and Eric Chenneveau, President of Artesys SA.
How is the Italian market presented and what are its prospects?
The Italian market is increasingly characterized by a few large System Integrators who effectively divide the market, leaving little room for small and medium-sized enterprises. In the case of Artesys Orion, the aim has been to protect excellence in technological niches that have always distinguished the two original companies, to offer the market, which seems to show weak signs of recovery, an effective alternative in terms of quality and offering, and efficient in terms of costs and technological choice. Customers have always had needs in the IT sector, but in recent years of uncertainty and reduced budgets, clients have shown growing distrust towards technology providers. For this reason, Artesys Orion positions itself in the market as an attractive alternative, combining the best ITIL/ITSM and BSM guidelines, the best conceptual reference frameworks, and the best practical project management methodologies, to guarantee short-term results: in practice, a measurable ROI according to predetermined rules but at the same time adaptable to new emerging needs during the course of a project.
What is your typical client?
The clients Artesys Orion refers to are historically large enterprises but also medium-large companies.
There is no specific vertical market reference, but on the contrary, Artesys Orion’s offering horizontally covers all market sectors. In the last two years, the ambitious goal of achieving the ISO 9001:2000 quality certification has also been reached, both to demonstrate the high qualitative standard of Artesys Orion in delivering professional services and to gain access to the Public Administration sector, which requires such certification as a prerequisite.
What is the relationship consumers have with this market?
Today, customers have reached a higher level of maturity in IT, as they have understood that IT truly constitutes a driver for business. For this reason, a System Integrator today is the best partner for a client who desires a technological advisor but at the same time a business engineer, meaning the trusted figure who guides the client in making the best IT choices in order to achieve their business target, in a virtuous circle where business and IT are completely interconnected. The concept intended to be expressed with these words is that today technology should no longer be seen as the end of a project (e.g., activating a new highly reliable system to guarantee service continuity), but as a tool or better yet a method that favors achieving one’s business objectives (service continuity allows me to modify the market approach and thus offer a new nighttime product).
What is Artesys Orion’s vision?
The vision of Artesys Orion is to provide its customers with value-added technological solutions to achieve their business goals, offering them a measurable and expected result, based on a shared strategy and a predetermined ROI.
Who are your competitors and what do you offer more than them?
Artesys Orion positions itself on the market according to a new paradigm, so competitors could be both the large System Integrators and the main brands. In reality, these companies have marketing policies and offering segmentation that differ sharply from what Artesys Orion pursues.
In particular, large System Integrators operate on policies of large numbers (large projects, large volumes of people, especially in software development and customization of the most widespread frameworks).
Brands, on the other hand, focus on their own product and technology offerings, pursuing market positioning logics that often see them compete among the “big players”.
Artesys Orion instead positions itself as a partner to some of the main market players (such as BMC, HP, VMware, and EMC, among others) and as a specialist in integrating their technologies,
Artesys Orion may also find itself competing with these entities: the difference could lie in agility and rapid adaptability to new market and client needs, a status inherent in the size and DNA of Artesys Orion itself, so that from competitor, Artesys Orion transforms into a partner for achieving success.
What are your future goals?
The short-term goals are to enable Artesys Orion to be recognized as a renewed System Integrator, capable of creating value for its clients, and to expand its direct client base nationally, becoming the new reference for Italian companies who will find in Artesys Orion the highest expression of technological excellence and quality in the final result.
Pubblicato in Business
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