An online development and printing service applies, at the customer’s specification, logos and images to a wide range of school and office items such as: pocket calendars, notebooks, spiral notepads, backpacks, water bottles, etc.
Milan, August 3, 2012. – Before the new school year begins, it’s time to pack the backpack for returning to school. The online photo service FotoInsight offers personalization of school supplies. The idea is to reconnect young people with their items to ensure they take care of them. Furthermore, personal images of their own pet, a group of friends, or holidays keep the most beautiful memories alive. A water bottle with one’s own image is less likely to be kicked due to the absence of a ball. The school backpack will be treated better when their own photo has been applied to it. Now FotoInsight prints digital photographs on practical items like notepads, notebooks, or pencil cases.
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In time for the new school year, FotoInsight introduces its range of photographic products. Examples of products on which the service applies customers’ photos using its own free ordering software FotoInsight Designer:
– school notebook with spiral A4 (€8.99)
– notepad with spiral A5 (€6.99)
– notebook (€14.99)
– friends’ book (€19.99)
– pencil case (€14.99)
– lunch bag (€9.99)
– photo water bottle / aluminum bottle (€14.99)
– children’s backpack (€24.99)
– shoulder bag (from €19.99)
Customization of products through “Mass Customization”
The expression “Mass Customization” is an oxymoron combining the opposites “Mass Production” and “Customization” and has gained popularity in recent years. Mass customization aims to produce goods and services to customer specifications with efficiencies and costs similar to mass production. Companies in the growing photo gift market, such as FotoInsight, apply this strategy using new technologies and innovative structures to add a personalization process—applying user photos—to mass-produced items like lunch bags or photo calendars. To achieve costs and delivery times similar to mass production of standard items, the production process is modified so that the personalization phase occurs near the end of the production chain. These companies purchase mass-produced components benefiting from large economies of scale. Since personalization can only occur once an order has been confirmed, the production process is “made-to-order.” The gift market, with its strong dependence on Christmas and Mother’s Day, demands particularly flexible production.
Bringing ideas to life
“Services that want to survive in the changing world of photographic development must operate so that every customer finds exactly what he or she wants“, says FotoInsight’s General Manager, Klaas BrĂĽmann. An increasing number of items, ranging from practical to decorative, undergo personalization by applying customer photos. Users can realize their own ideas, which often have an artistic theme or are aesthetic, fun, or personal. The consumer trend toward design, becoming increasingly popular, is useful in school supplies. Everyday items often not appreciated by youth, such as a simple schoolbook, gain new value because they have been personalized.
For journalists:
Publication expressly permitted: 542 words. If you have questions or wish to verify FotoInsight’s quality as a journalist, you can contact us by calling +44 8700 114911, Skype fotoinside, or writing to the email address: pr (at) fotoinsight.it. FotoInsight also offers discount vouchers for its readers and free software for collectibles.
About FotoInsight
FotoInsight Limited was founded in September 2003 as an Anglo-German collaboration in Cambridge, United Kingdom. The specialized online service offers an intuitive interface for developing and printing digital photos, posters, as well as printing photo calendars, posters, photo canvases, and other photo gifts with Windows, Linux, and Macintosh systems. Photos ordered through FotoInsight are printed by five very modern photo labs in four countries. The internet printing service has grown year after year faster than the photographic industry and offers its services in seven languages, in 32 countries.
Contact information
FotoInsight Ltd.
Catalina MartĂnez, PR
Cambridge, CB4 1ZP, UK
Skype fotoinside
Tel. +44 8700 114911
Fax +44 8715 601675
Email: pr (at) fotoinsight.it
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