15 Best Chrome Extensions for Marketers

37 to 40 hours. These are the typical work hours marketers put in weekly. Within these hours, the marketer finds themselves pulled in many directions by responsibilities and tasks that demand their attention. Don’t believe me? Here’s a scenario to consider that you can relate to.

You’re working on content that needs to be published in 2 days and then you receive a slow message from your colleague asking for your input on a task that requires teamwork. You chip in. It takes about two hours to get the task done. When you get back to what you were working on, you’ve already lost your focus. And getting your focus back is hard. 

Sound familiar? I’ll bet at some point in your career you’ve experienced it once. For many marketers, this leads to submitting work late, loss of productivity, irritation, etc.

Enter Google Chrome extensions. With the right extensions in place, it is now easier for marketers.

• Automate tasks, 
• Prioritize what’s important for the day, 
• Delegate properly, and 
• Enhance our focus.

In this article, I’ll be talking about the must-have Chrome extensions (those that I’ve started using recently in my daily marketing life and those recommended by other marketers). But before we get into it, let’s define a Chrome extension.

What Is A Chrome Extension?

A Chrome browser extension is a software program based on Web technologies like HTML, CSS, and Javascript that allows users to customize Chrome’s browsing experience. To start using Chrome extensions, you need to visit the  Chrome Web Store .

and have a specific Chrome extension in mind, you can search for it and install it. If you don’t know the name of an extension, you can browse through the categories until you find what you’re looking for.

Here are some examples of functions and features that a Chrome extension may add to the Chrome browser;

• Ad blocking.
• Password management.
• Eliminating distractions.
• Time tracking for project management.
• Password security.

Best Chrome Extensions for Analytics/User Behavior

Google Chrome extensions can help marketers analyze data received from their site and also user behavior. Here’s a list of some of the best extensions from the Chrome Web Store that I use for analyzing user behavior. 

1. Figpii

Figpii Chrome Extension, much like the tool itself, is a suite of tools that makes it possible to optimize your website for an increased conversion rate.

This Chrome extension boasts features like;

• Ability to edit test variation straight from the browser. This means you don’t need to log into the Figpii site; it saves you time.
• Heatmaps: To see how users behave on your site. You must know how your site visitors respond to your webpage and elements to understand if it is working. From your browser, you can view heatmaps of user behavior.
• Session recordings to see how users interact with your site. Watch in real-time how users navigate your site on mobile and desktop devices. From your browser, you can easily spot issues that cause user frustrations that you can further examine for testing.
• Surveys and polls to get user feedback. To reach your business goals, you must ensure that your site visitors have a great experience. You can launch surveys and polls on specific pages from your browser to get targeted feedback.
• Unlike other extensions that provide one of these features, the Figpii extension for Chrome is a suite of tools needed to help you achieve your conversion goals.

Install: Figpii

To use this extension, you need to install the Figpii code on your website.

Pros of Using the Figpii Extension

1. Launch surveys from your browser extension

2. Add new A/B test variations from your browser.

3. Analyze user behavior using heatmaps and session recording tools.

Cons of Using the Figpii Extension

1. You cannot launch a test from the extension.

2. Amplitude Event Explorer

This is the Chrome extension of the Amplitude tool, a product analytics and event tracking platform.

This extension allows you to explore events, event properties, and user properties in real-time on your web app from your tab; you can access the same information as if you were using the Amplitude website.

Worth noting is that you don’t get surface-level information when accessing events or event properties. You can click on events from your tab to explore event data further.

Note:  If you don’t have the Amplitude code installed on your website, just like the Figpii extension, you won’t be able to use the Amplitude extension.

Install: Amplitude Events Explorer 

Pros of Using Amplitude Event Explorer Extension

1. Handy tool for debugging and testing.

2. Useful for troubleshooting Amplitude installation

Cons of Using Amplitude Event Explorer Extension

1. Some users claim that it can only track frontend events.

2. According to some users, the event log is not chronologically arranged; clearing events does not clear them.

3. DataSlayer

If you don’t track events on your website, you’ll miss out on much of what’s happening on your site, and this is where this Chrome extension comes in.

Dataslayer acts as another means to confirm that your events on Tag Manager are firing as they should. This means if you want to be doubly sure, you need Dataslayer.

This Chrome extension adds a panel to Chrome Developer Tools. This means you can track tag manager data layers from your browser and view changes in a user-friendly, easy-to-read format.

This Chrome extension supports 

• Google Tag Manager dataLayer Variable
• Adobe Rules & Data Elements
• Adobe DTM Page load Rules & Tracking
• Tealium Data Layer
• TagCommander Data Layer
• Custom Data Layers (Any Variable represented as a JavaScript Object)

Install: DataSlayer 

When you install this Chrome extension, it immediately opens to a different tab containing a rundown of all that you need to know about the installation and how to use it.

Here’s the  document if you’d like to check it out.

Pros of Using Dataslayer

1. Useful tool for quickly confirming what events are being sent with GTM

Cons of Using Dataslayer

1. According to one user, the datalayer analyzer is unreadable, and the columns are too squished.

2. The user interface is inconvenient, which affects data presentation.

Best Chrome Extensions for Productivity

Marketers will achieve their OKRs faster if they maintain focus; this is where these Chrome extensions come in.

1. Momentum

This is one of the most used Chrome extensions and for good reason.

The average marketer’s Chrome tab is filled with tons of links and bookmark folders. At first glance, this might seem good because it indicates that the marketer is busy, but it is also one of the biggest distractions.

Momentum provides you with a tab that you can customize with what is essential for you hence reducing the chances of distraction.

Each tab features; 

✓ New inspirational photos, quotes, and mantras daily

✓ Friendly reminders of your most important task

✓ Easy-to-use to-do list manager

✓ Shortcuts to your favorite websites and apps

✓ Local weather information 

✓ Google/Bing/DuckDuckGo/Ecosia search options

✓ Customizable — show/hide features as you wish

✓ Private and secure.

Install:  Momentum

After installing this Chrome extension, a new onboarding page opens asking you if you should revert to Chrome’s default background or keep Momentum. Select Keep momentum.

• The next step is entering your name.

• Your preferred email address.

• Your password.

It brings you to this page where it tells you to try the plus for free with some testimonials on the bottom left.

You can proceed or close this page to see what your Chrome looks like.

But before it shows you your new Chrome, it gives you a tour. 

Pro Tip:  participate in the tour. This helps you quickly familiarize yourself with your new Chrome interface.

Pros of Using Momentum

1. It helps you stay organized when you have a lot of work to juggle.

Cons of Using Momentum

1. Some users complain that the time and temperature are fake (so don’t rely too much on this).

2. Bardeen Automate

Time is essential for marketers, which is where this extension comes in. It helps automate manual work.

According to a survey by the Bardeen team, the average user of their tool saves over 10 hours per week.

Some of the amazing features you’ll find interesting include;

• ChatGPT-style AI automation  — You don’t need to know how to build complex automations; bardeen.ai will help you.

• Automation template catalog  — Choose from over 300 pre-built automations.

• Web scraper  — It can copy data from almost any site and send it to apps like Notion, Google Sheets, Airtable, etc.

• Connect apps  — Bardeen.ai integrates with an ever-growing collection of apps such as Notion, ClickUp, Airtable, Google Sheets, Google Calendar, LinkedIn, Twitter, etc.

Install: Bardeen Automate 

If you haven’t registered on the website yet, adding the Chrome extension opens a new tab for you, allowing you to create an account.

After creating your account, a new page opens telling you to select where you’d like to save time. Tick the boxes that appeal to you.

Based on what you choose to save time on, a new page opens with app recommendations. Pick two or more apps at this stage.

The final page opens with pre-paid automation templates for you to choose from.

Pros of Using Bardeen Automate

1. It helps you automate repetitive tasks on the web, like filling forms, clicking buttons, etc.

2. You don’t need to be Tech-savvy to be able to use it.

Cons of Using Bardeen Automate

1. It forces you to create an account which many users dislike. 

3. Todoist for Chrome

Todoist for Chrome is an extension that allows you to schedule your day and projects and collaborate with your team (making sure everyone is up-to-date).

It helps you become more productive by helping you narrow your focus and delegate tasks.

Directly from the browser;

• You can add a blog post to your reading list instead of reading it immediately and getting distracted.
• Save an article to your wishlist. 
• Add work tasks to follow up on.
• Quickly organize your tasks for the day right from the extension. 
• Complete tasks from the browser: Once done, tick them off without changing context.

Install:  Todoist for Chrome

If you haven’t registered on the website yet before installing the extension, you can register after the extension has been installed. It gives you three options to register (using Google, Apple, or manually entering your email address and password). The next step is creating your profile by adding your name or an alias. The next step is choosing how you intend to use the Todoist extension. You can pick anything that applies to you. The final step is choosing your experience level with productivity apps. Pick the one that fits you best and launch the app.

Pros of Using Todoist for Chrome

1. It is easy to use and handy.

2. Highly customizable and with useful integrations

Cons of Using Todoist for Chrome

1. You cannot launch the web browser directly from the extension

4. BlockSite

Blocksite is a Chrome extension that helps you stay focused and boost productivity.

It has a number of unique features that make it possible;

Stay Focused Extension

Remove from your day all distracting and harmful websites by blocking them when you need to stay in the zone and be productive. 

Focus Mode

The focus mode timer feature allows you to take charge of your schedule via the Pomodoro technique timer. Break down your tasks into intervals, traditionally 25 minutes in length, followed by a short break.

Adult Content

It has an adult block that blocks all known adult sites by default, ensuring you don’t see inappropriate content.

Scheduling 

Set your daily schedules and routines when you need to keep pace with the “Scheduling” feature that allows you to set days and times when you can access specific sites and apps.

Install:  Blocksite

With the free plan, you can block 3 websites, use focus mode, and see your personalized insights.

Pros of Using Blocksite Extension

1. The functionality is great but can only block THREE websites on the free version.

Cons of Using Block extension

1. It is glitchy and blocks some websites that it shouldn’t.

2. The scheduling feature doesn’t work properly

5. Toggl Track

Toggl track’s Chrome extension helps you embed a timer into any web tool and allows for quick, real-time productivity tracking with all data stored on your Toggl account.

This means you can track how many minutes or hours an activity takes, which helps you prioritize tasks and other responsibilities.

Another advantage is that when the timer is running, you’re focused on your work, so your time isn’t wasted.

Toggl track timer also meets your Pomodoro needs through automatic reminders.

Install:  Toggl Track

After installing the extension, it takes you to a page that walks you through how to use Toggl.

When you log in to Toggl from the extension tab for the first time, it allows you to create an account if you haven’t registered yet.

When you click sign up instead, it takes you to this page that offers you 30 days free on whichever plan you choose three methods to register (with your Google Chrome account, Apple, or by entering your email and password).

After registration, the interface is displayed where you’re shown directions on how to start using Toggl track.

Pros of Using Toggl Track

1. It helps you track the time spent on events to evaluate how to optimize your time.

Cons of Using Toggl Track

1. Project and tag fields are not displayed in the latest update.

2. Due to recent updates, users have to manually add a new tracking.

Best Chrome Extensions for Writing

A lot of the work marketers do revolves around writing. These are some of the best Chrome extensions to make your writing stand out.

1. Grammar & Spell Checker

This extension checks your content for grammatical errors and misspellings. This Chrome extension detects many errors that a simple spell check cannot catch, such as grammar issues, commonly confused words, and punctuation oversights.

Failure to use this tool as a marketer means your content comes across as unprofessional and poorly put together for your readers.

Moreover, Grammar & Spell Checker offers style suggestions to improve your writing:

• Synonym replacements for overused words
• Concise rephrasing of wordy sentences
• Formal alternatives to common expressions

Install:  Grammar & Spell Checker

Pros of Using Grammar & Spell Checker

1. Helps with spelling corrections

2. Makes your written content more presentable.

Cons of Using Grammar & Spell Checker

1. It might flag some words that are correct.

2. ProWritingAid Grammar Checker & Writing Coach

Unlike other writing assistants, the Prowriting Aid extension offers both grammar checking to catch errors as you type and in-depth reports to help you strengthen and polish your writing.

As a marketer, you’ll become a better writer because it offers articles, videos, and quizzes that help develop your writing skills.

Install:  ProWritingAid

After installing the extension, it takes you to this page and asks you to log in. You can do so on this page if you haven’t registered.

Clicking on the sign-up button leads you to a page with three sign-up options (your Google account, Facebook, email address, and password). Now that you’ve signed up, it redirects you to another page where you pick what type of writer you are, and then you can get started.

Pros of Using ProWritingAid

1. Great tool for DIY proofreading and editing.

2. It works in the background, so it detects text errors.

3. It integrates well with Google Docs.

Cons of Using ProWritingAid

1. The free plan is minimal.

Best Chrome Extensions for Project Management

Every task is a project that the marketer does alone or collaborates on with their team. These are some of the best Chrome extensions in this category to boost productivity.

1. ClickUp

Clickup’s extension is a Swiss army knife. It doubles as a productivity and project management tool.

This Chrome extension replaces five apps and allows you to do everything from one location.

1. Create tasks and save websites as tasks

2. Time tracking — Easily link time to ClickUp tasks

3. Screenshots — Capture, annotate, and edit screenshots

4. Emails — Create tasks and attach emails to tasks

5. Notepad

Install:  ClickUp

After adding this extension, go back to the extensions section, click the Clickup extension icon, and this page pops up, allowing you to log in or sign up.

When you click Sign Up, it takes you to a different page where you add your name, email, and password or sign up via SSO (+1 for their CTA button).

After signing up, it takes you to an onboarding page where you have to name your workspace, add your avatar, and input some details. When that stage passes, you end up on the ClickUp interface.

Pros of Using Clickup

1. Saves time by having different apps and extensions.

Cons of Using Clickup

1. It won’t work if you disable third-party cookies.

2. The interface is too large.

2. Loom

Loom’s Chrome extension also helps you record your screen with one click, visually share your thoughts, and provide async feedback.

This is a fantastic extension because it halves meeting times. Instead of jumping on calls, you can send a frame with your thoughts and get a response back from the frame from your team.

Install:  Loom

Head over to the extensions section after installing Loom, click on the Loom extension icon, and a page showing you to log in or sign up will appear. This is what it looks like.

When you click on the sign-up page, it gives you several options for creating an account. 

After signing up, the onboarding process begins, where you go through 3 steps answering these questions;

• How do you plan to use Loom?
• What would you like to name your workspace?
• Invite your teammates.

To use the Loom extension, head over to the page you wish to record, then go to the extensions section, pick the Loom icon, and this will appear.

You can turn the camera off or show your face during the recording. Hit the record button, stop the recording when done, and share the link with your teammates or parties involved.

Pros of Using Loom

1. Saves time on endless meetings by helping you convey your messages through video

Cons of Using Loom

1. It loses functionality on the Edge browser. 

Best Chrome Extensions for Content Curation and Sourcing

Every day marketers come across content they like, and if not careful, they will end up down the rabbit hole, and their main task will go to waste.

These are some of the best Chrome extensions for content curation.

1. Instapaper

This Chrome extension is a simple tool to save web pages to read later on your device (as long as it’s connected to your Instapaper account).

Install:  Instapaper

After installing this extension on your Chrome browser, go to any online page that you want to save, go to the extension section, click the Instapaper icon, and it will save it.

If you haven’t logged in or created your account yet, you’ll be prompted to do so.

The account creation page has a simple interface where you input your email address and password.

Pros of Using Instapaper

1. Provides a better reading experience compared to the web.

Cons of Using Instapaper

1. It can be faulty sometimes

2. Google Scholar

Research is fundamental to a marketer’s daily task, and there is a dearth of originality in content out there.

With this extension, marketers are bound to discover unique content that a Google search can’t uncover.

This is a helpful Chrome extension for marketers.

Install:  Google Scholar

After installing the extension, you don’t need to create an account since you already have a Google account.

Head over to the extension tab, click on the Google Scholar icon, and this search option will appear.

Input your query and discover unique content to better your content as a marketer.

Pros of Using Google Scholar

1. No need to open a new tab to find resources.

2. Helps in quickly finding citations for projects.

Cons of Using Google Scholar.

1. You might need to verify you are not a robot multiple times a day.

3. OneNote Web Clipper

As a marketer, this Chrome extension allows you to save for later anything interesting you find (articles, web pages, images, videos PDFs etc.)

One cool thing about this extension is that whatever you clip will be available on all your devices, even if you’re offline.

Install:  OneNote WebClipper

After installing the extension, it takes you to a page that gives you an idea of what you can clip online.

You need to sign in with a Microsoft account or work/school account to use this extension.

You can start clipping and adding items to your account when finished.

Pros of Using OneNote Clipper

1. Makes it easy to edit articles to fit a page 

Cons of Using OneNote Clipper

1. It would be better if it had a reader mode.

Final Thoughts

By leveraging these essential Chrome extensions, you can save time, increase focus, and boost productivity while achieving better results.

Whether you’re kicking off a new project or looking to optimize a page on your site, there’s a Chrome extension for you. Give them a try and see how they can transform your marketing experience.

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Pubblicato in Digital Marketing