Blinkoo arrives, an innovative app in the travel and food experiences sector, simple and technologically advanced. It leverages Artificial Intelligence for unique content categorization and integrates with tourism service providers.
A sort of fusion between the short duration of videos from TikTok, the entertainment of Instagrame YouTube and, finally, the best information you can find on Tripadvisoro TheFork.
The blinkoo app
blinkoo is an app that brings together influencers, professional content creators, and travelers to tell stories about places and experiences, whether they are close to home or on the other side of the world, through short, meticulously categorized videos, navigable through an innovative system never implemented before on any other app. blinkooenhances the functionalities of traditional social networks and major review platforms to give users the tools to get inspired, plan a trip, and book desired activities by following the advice of those who have already lived the experience and share it in videos.
A new concept of travel inspiration that goes beyond the traditional standards of tourism promotion. A combination in which the founders of the innovative startup, blinkoo( (all lowercase)), have believed from the very beginning: short videos, professional influencers, authentic experience stories, and lesser-known places, to give life to a vertical service that accompanies you in all phases of trip organization.
Blinkoo technology
After a phase of prototyping and user testing, the MVP of blinkoo, which will be released at the end of November 2021, is now under development. In the development of the MVP, blinkoo is developing several technological assets.
An extremely detailed database of:
- geolocated experiences shown in the video
- activities, countries or geographical areas involved
- an elaborate network of categories to which videos are associated
- user preferences and their habits in using the platform
A set of artificial intelligences capable of:
- analyzing user videos to categorize and find correlations between them
- automating part of the acquisition and review processes
- analyzing user habits and preferences to propose content that they will enjoy the most
A completely scalable video-based technology that can be specialized for other markets.
The core of the technological solution (backend) is developed using serverless computing, ensuring maximum scalability and cost efficiency. All technology is developed in-house to create a strong barrier to entry against potential competitors and to minimize the replicability of the entire technological solution. R&D activities are directed towards a continuous “product discovery” process, aimed at validating solutions with users before starting costly implementations.
blinkoo constantly works on refining its artificial intelligences, which help correlate user-uploaded content; they make acquisition and review processes scalable; they enable the creation of a simple and satisfying user experience. It offers a vertically scrolling video feed that users can browse, filter, and search based on a system of tags and categories.
- All videos are related to the world of travel and experiences. In the videos, people share their experiences, travel tips, and information about hotels, restaurants, or activities to do, as well as streets, squares, churches and places of worship, museums, parks, or beaches.
- All videos are meticulously cataloged and categorized. A manual and artificial intelligence system analyzes every video uploaded to blinkoo, to feed the product’s categorization and indexing system
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- All videos are searchable and browsable in an innovative way. Browsing videos by tags and categories allows users to move through content according to their preferences, creating their own inspirational feed, and searching for content based on locations and categories.
The market in which blinkoo operates is that of platforms offering interesting and entertaining video content about travel and experiences, positioning itself as the only platform that combines thousands of authentic videos with a system for browsing and searching hyper-categorized, useful, and searchable content.blinkoo currently collaborates with over 60 influencers and content creators under exclusive contracts with the platform for video production and app promotion among their followers. The influencers and content creators reach a potential audience of several million users on major social media platforms such as Instagram, YouTube e TikTok, and collaborate with blinkoo to present the product to their followers.
To make videos navigable and searchable efficiently and effectively, blinkoo has developed an innovative content categorization technology. Each video posted on the platform is pre-categorized manually and enriched with tags and categories by artificial intelligence systems. Thanks to this system, a user navigates by creating their own feed dynamically, choosing the type of videos that will compose it. Once they find their favorite videos, users on blinkoo can save them in a personal folder, share them with friends and colleagues, and use them to organize a personalized travel itinerary based on the experiences and stories of those who have done it before.
Where to download blinkoo
blinkoo is an app available for iOS and Android.
Google Play: https://play.google.com/store/apps/details?id=com.crushtravel.experientia
App Store: https://apps.apple.com/it/app/blinkoo/id1561370100
About BlinkooÂ
Founded in 2019 by Smeraldo Meminaj, blinkoo (formerly Crush Travel) is an innovative startup involving a team of professionals, mentors, and investors. After an initial study phase, the creation of a prototype began, necessary for validating certain hypotheses and assumptions related to the product and the market in which it operates. The data and feedback collected led to the development of a more structured MVP, released in July 2020. In parallel with the MVP, a back-office system was also developed, a structure that allows blinkoo to manage all the content uploaded to the platform and to best structure all the analysis and review processes related to it. The beginning of 2021 marks an important moment for the project’s development. A new vision, linked to a completely renewed brand, paved the way for the release of the iPhone and Android apps, available in beta in the stores since September. Over two years, the team dedicated to the project has grown to include 25 people working on the development and promotion of the app.
Pubblicato in Mobile & App, Social Media, Startup
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