Influencer marketing, give your brand a voice

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“Influencer Marketing“, by Matteo Pagliani, is a book to consult when needed and to read in one go, to get a good overview of the topic. “Influencer marketing, value relationships and give voice to your brand” is a manual that, in the synthesis of its title, illustrates a changing world.

The book consists of contributions from various “experts” in the field and illustrates how reputation can guide markets. The author focuses on the figure of the “Influencer” who is leitmotifof the publication, and does so in several chapters, starting from the second.

Who is the Influencer?

Marco Pagliani, who in this book has the preface by Riccardo Scandellari, writes:

Influencers are particular users who, thanks to their recognized (or perceived as such) expertise and considerable exposure, manage to amplify opinions, messages, and viewpoints, thereby influencing a certain type of audience. They have no particular “power” other than their reputation (knowledge + authority + position + relational skills) which leads people to trust them, making them a reference point from which to draw for reliable and truthful considerations.

The author has therefore focused on a modern figure in the digital world and marketing who, thanks to the evolution of technological tools and a new approach, outlines a clear path. “brand reputation” and “personal branding“, on the other hand, find fertile ground in this approach, which however should not be confused with a sort of “manipulator” of ideas.

The text is part of the “Webook” series by Flaccovio Editore” and is a book of 218 pages, substantial enough. It consists of 9 chapters, including the conclusion, and after addressing “markets, conversations, reputation” in the first chapter, it moves straight to the “heart of the matter”. It is no coincidence that as early as the second chapter we find “Influencers“, while the third addresses the theme related to Influencer Marketing. The fourth chapter is an invitation to “listen before acting“, a theme very dear to the world of Social Marketing. From the fifth chapter, we get to the heart of the technical aspect: “The 3 steps of operation“, a sort of operational guide on how to act and, above all, the steps to follow to reach the goal. The sixth chapter focuses on the new frontier of the “Influencer marketing marketplace” while the seventh and eighth chapters are very important from a technical-operational point of view with the “Influencer marketing tools” that is, the tools to use, from dedicated ones to support ones and “Case studies” much appreciated by readers. The ninth chapter is dedicated to conclusions.

““Influencer marketing, enhance relationships and give a voice to your brand”is a manual with simple but incisive language and clear explanations. A book that cannot be missing from the library of anyone who makes web marketing their profession or wants to become an expert in the field. Cover price €25.00.