Instagram has introduced a series of updates that will make it easier for creators and businesses worldwide to create, share, and amplify their branded content on the platform.
Add us to your preferred sources.
“Creators drive culture and future trends, and that’s why people are increasingly turning to them for inspiration. Branded content is a powerful tool for both creators and businesses, and these updates will help them to better leverage the content they create together. This will continue to be an area of deep focus for us, as we are committed to building a suite of monetization tools that can support the diverse needs and ambitions of creators” – Justin Osofsky, COO of Instagram
Instagram updates at a glance:
- Coming soon: The “Branded Content” tag in , which will allow creators to clearly show when they’ve created sponsored content.
- The “Branded Content” tag will begin testing on Live in the coming weeks.
- A new branded content ads workflow: Businesses can now create ads with branded content without creators needing to post organic posts on Instagram first. This new workflow has been designed to give creators more control, allowing them to approve or pause any ads that businesses they partner with run.
- Businesses can now boost branded content posts with product tags.
From the Instagram Blog
Branded content ads in Instagram Stories
Branded content ads in Stories can now include interactive elements like @mentions, location, and hashtags. We want brands to have access to organic Stories creative that is native and authentic to the Stories experience.
Branded content ads with product tags
We are introducing the ability for businesses to boost branded content posts with product tags. Until now, it wasn’t possible to boost creators’ branded content posts that included product tags. Now, brands can get more value from this content that makes it easy for people to shop directly from the creators who inspire them.
More people are shopping directly from creators they love on Instagram, and this new ad format is another way brands can provide a seamless shopping experience on Instagram. This new format will begin testing in the coming months.
Age restrictions for Instagram branded content
We also recently launched the ability for businesses and creators to set a minimum age for their branded content feed posts on Instagram. They can choose to set a default minimum age, or a minimum age for specific countries, or a combination of both.
We continue to be inspired by the creators and brands that come together to collaborate on Instagram. We are committed to supporting this work so brands can continue to use the power of creators’ voices to tell their story while helping creators grow and make a living.
Be the first to comment