Search for a home near school or near the subway with Internet

With the advertising campaign “A solution for everything and everyone” on air on TV these days, Casa.it originally and creatively presents an absolute first and unique novelty in Italy: searching for a home based on the real, everyday needs of People. The protagonists of the commercials are eight different pets for as many family situations.

The new filters on Casa.it – the reference website and app for those looking for a home and for Real Estate professionals – help us easily find a home near the strategic points of our daily lives, such as the subway stop or the school for our children. Casa.it is the first and only portal in Italy to offer this possibility with Lifestyle Centric Search.

This absolute novelty is originally and creatively presented by Casa.it’s new advertising campaign, created by Ogilvy and recently aired on TV. In thecommercials, viewers can hear the thoughts of the pets, who become spokespeople for the needs of the whole family (some want it with an elevator, some near the subway, some with a garden, some near the school, some with an extra room, some with two bathrooms, and some by the lake), needs that are met by the search options that only Casa.it offers.

The protagonists of the commercials are eight different pets for as many family situations: a rabbit, a turtle, a greyhound, a cat, a pug, two budgies, and a goldfish.

The advertising campaign

“The message we wanted to convey is that everyone has their own needs and Casa.it has a solution for everything and for everyone,” explains Mario Franci, Chief Commercial Officer of Casa.it. “The advertising campaign shows how Casa.it understands the real needs of those looking for a home and puts them at the center of the search experience, with a new and unique perspective, placing people’s needs, rather than traditional property features, at the forefront of the home search.”

Searches for every need

“Casa.it continues on its path of evolution and differentiation, integrating new search criteria into the new user experience launched in July to meet the most important needs of people and families,” comments Luca Rossetto, Group CEO and General Manager of Casa.it. “This is an absolutely unprecedented innovation for home search based on real, everyday needs: Lifestyle Centric Search. We are very proud to be the first to introduce this novelty.”