End of rewards for Vodafone customers: the Vodafone You program will be closed.
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News coming for Vodafone SIM card owners: the mobile operator has decided to close its loyalty program dedicated to customers.
Vodafone You will therefore end all initiatives and activities on April 30, 2015.
All those who top up with a minimum amount of at least 10 euros during the month of April will, for the last time, receive the loyalty bonus designed for this period.
Vodafone will give two days of unlimited calls, subject to activation of the prize request according to the usual methods, to be made after receiving the top-up itself and the SMS from 42626.
After that, from May 1, 2015, the Vodafone You program will no longer exist.
News that will certainly not please the customers of the telephone company, who have been accustomed for years to receiving small or large prizes in exchange for purchasing phone top-ups.
Vodafone You has been a program that has “changed its skin” over the years: initially structured like a real points collection with catalog prizes, it then transformed into an almost immediate mechanism for receiving purchase vouchers, discounts, or bonuses for unlimited calls, with national partners supporting these initiatives (Mondadori, Eni, OVS, and others).
Given the decision to close Vodafone You, new registrations will no longer be possible, and even if someone were to manage to register for the program, it would not have any effect, nor therefore any real registration.
Vodafone specifies: “Registration for the program will no longer be allowed from April 1. Even if it were technically possible to register the customer for the program, the registration would have no validity because, according to the rules, the prize is valid for customers registered by March 31.”
The Vodafone staff also promises other prizes in the future for all customers, although without specifying the details yet; the released note reads: “Starting from May, however, promotions will be introduced to reward top-ups in stores, regardless of whether customers are registered in a specific program.”
We are therefore awaiting news on this matter.
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