Gaming apps are increasingly in demand on mobile devices: here’s the picture painted by Politecnico di Milano.
Add us to your preferred sources.
To photograph the situation of our country in terms of mobile gaming, a study by the Online Gaming Observatory of the School of Management (Politecnico di Milano) in collaboration with the Autonomous Administration of State Monopolies and Sogei, examines online gaming operators with betting, authorized to operate in Italy.
It is interesting to note how the mobile device market is developing first in Italy: as the study shows, the number of smartphones in Italy has increased in recent years and forecasts up to 2015 are also positive.
Thus, Italy has gone from 25 million smartphones in 2011, to 31 million last year, while in 2013 we should reach 39 million, then move to 44 and 49 million in the next two years. This same trend is also occurring in the tablet sector: in 2011 there were only 1.4 million (the “tablet” market had just been born), in 2012 we reached 3.6 million (+155%), in 2013 we will reach 6.5 million tablets, while by 2015 the market should almost double (12 million digital tablets are expected in 2012).
In these same years of mobile development, Italy has also seen extensive legalization of online gaming: new casino games have become available on the internet, theWilliam Hill Online Bingo, poker not only tournaments. The coincidence of these two phenomena has led to the birth and growth in Italy of a mobile application market for games that primarily features smartphones, but increasingly also tablets and even smart TVs. The mobile applications developed by gaming operators and considered in the Observatory’s study are of two types: native applications (the “proper” apps) and web apps (i.e., mobile sites, which in some cases can have the same look and feel as a native application).
In total, gaming operators in Italy that have developed mobile applications (native app and/or web app) were 19 in December 2012 and increased to 27 in July 2013. And in total, the apps went from 52 to 83 in the same period. Not all of them were obviously real-money betting applications: some may be simple support or informational apps, with video materials or special functions. And indeed, of these 83 apps, 65 are those where it is possible to play for money.
A similar trend has occurred in the tablet sector as well, although for now it can count on a smaller market, but in some respects with greater growth potential. Thus, the operators who had developed native or web apps were only 10 in December 2012 and rose to 13 in July of this year. While the number of operators has therefore remained almost unchanged (in absolute terms), the number of applications has almost doubled: from 16 last December to 29 in July 2013. In this case, operators have focused on apps where you can play for money: out of 29 applications, only 3 are support apps.
Pubblicato in Mobile & App
Be the first to comment