AdWords ads are being enhanced with new elements in search result presentation: images.
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Another innovation in the world of search results: following our discussion of the Google Knowledge Graph Carousel, some new features are now arriving for AdWords ads.
In this specific element, Google has introduced images, thereby providing advertisers with new tools to attract users potentially interested in their advertised product or service, even visually.
The insertion of images into AdWords ads appearing in search results is already underway but is only available in English and in beta.
The process is quite simple: advertisers can submit one or more photos to the designated team. Once received, all images will undergo a preliminary review by Google staff to verify that they meet basic requirements and, more importantly, do not violate copyright.
In cases where copyrighted images are used, the review team will block not only the photos but also the content of the ad itself.
This new feature represents an additional advantage for those looking to immediately attract potential customers. Consider, for example, the promotion of hotels.
By adding images of rooms, for instance, users can be visually prompted to click on the ad, as it allows them to quickly determine if the accommodation meets their preferences.
Naturally, this applies to many other commercial categories, such as apparel, makeup, real estate, automotive sales, and so on.
You can request a trial of the service via this page: https://services.google.com/fb/forms/imageextinterest/.
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