MySpace for sale: this is the reality of the facts after months of evident difficulties and loss of users.
Myspace is on the market, for sale to the highest bidder. This is the current status of the music-based social network which, with the exponential and sprawling growth of Facebook, has seen a disastrous decline in traffic and registrations.
The news of layoffs of about half of its employees and collaborators had already foreshadowed a road to no return for MySpace. The Italian branch of MySpace has also undergone a drastic downsizing, in line with what is happening worldwide.
The moves of recent weeks have been to no avail: the MySpace restyling and the agreement with Facebook were probably extreme attempts at rescue. Or maybe, who knows, it’s likely that all this was done with the perspective of selling a more complete “package”.
The fact is that Rosabel Tao, a spokesperson for Murdoch’s group, has outlined the near future of MySpace: “News Corp is evaluating a range of possibilities, which include a sale, a merger, or a spin-off”.
A bitter blow for Murdoch, who only bought MySpace in 2005 and is now forced to distance himself from this not entirely successful investment.
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