GraphicMail, an email marketing platform, concretely demonstrates its commitment to the security of its clients by publishing research focused on important topics concerning not only email marketing as a new business tool—easy, fast, and economical—but above all on the relevance that data protection assumes in this context, and therefore compliance with the regulations contained in the Privacy Code (Legislative Decree 196/2003).
We are all aware that ours is a “computerized”, “digitized” society, governed by the Internet and its countless tools, among which is precisely email marketing, whose functionalities and distinctive features have won over companies and those who work in them to bring them success, thus becoming one of the most used and competitive tools capable of achieving high levels of visibility and therefore excellent results in terms of profit.
The activity of email marketing is thriving among large companies and multinationals, and is also taking off among small and medium-sized enterprises, which have understood the need to exploit every available means to make themselves known, communicate, and reach the widest possible number of users comfortably, quickly, and effectively. Email marketing satisfies these needs and many others, managing, through Targeting, Profiling, and Personalization activities, to know its users in detail, in every aspect: preferences, tastes, areas of expertise, passions, etc. All this allows the company that chooses to be known through an email marketing campaign to fully hit the target, that is, to strike the specific interest of its recipients and therefore know for certain whether, how, and when they have received the message and if there has been a return of interest.
Obviously, as in any activity of any field, a necessary and indispensable prerequisite is compliance with the rules that, in this context, refer to the security of personal and sensitive data of users, their protection, and safeguarding.
In order for direct marketing activities, and more precisely email marketing activities, to be exploited to the fullest, i.e., in a truly effective and efficient manner, it is essential that companies align with the legislative standards provided by Legislative Decree 196/2003 Privacy Code.
In conclusion, the only path that leads email marketing to success is the one that combines innovation and respect for laws; therefore, nowadays it is mandatory to open up to dialogue, seize new opportunities, and responsibly understand the reality around us, knowing how to interpret new needs with the regulatory provisions governing private and working life.
To download the White Paper, go to http://www.graphicmail.co.it/site/resources_whitepaper.aspx
Pubblicato in Digital Marketing
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