Country manager of Panda Software Italy for 5 years, Roberto Puma has held various positions in multinational companies operating in the cybersecurity market.
He has been working in IT for almost twenty years, offering companies his expertise in cybersecurity and his experience in marketing and communication.
At Panda Software Italy, he is responsible for coordinating activities and managing relationships with the parent company in Spain.
How does the Italian Security market present itself and what are the prospects?
The market is always very dynamic and characterized by the highest awareness of risks due to insufficient security. In fact, new types of threats are the cause of the vast majority of cyber infections that cause direct and indirect economic damage.
What is the relationship between companies and this market?
There is a lot of attention and at the same time little knowledge of the “new malware dynamics” which, through silent epidemics, operate undisturbed, stealing sensitive data and information.
What is Panda Software’s vision?
For years we have been engaged in prevention through our TruPrevent technologies. Recently we have focused on a new technology that allows companies to perform periodic audits in search of malware that has escaped conventional solutions.
Who is your typical customer?
In the security sector we are able to offer high-tech solutions, both to home users and large companies. The technology is the same; what changes is the different methodology to implement it.
Who are your competitors?
The market is rich with players who strive to provide security to users and companies. Our competitors are all those who have effective preventive protection technologies, the only ones that allow operating with the necessary peace of mind.
What does Panda Software offer beyond the competitors present in Italy, and why choose you?
First and foremost, prevention. Preventive technologies are the foundation of the fight against malware. In fact, a recent Gartner report highlights how Panda Software is at the forefront in this sector.
What are the latest developments in the industry?
Certainly, the innovations are evident in the increasingly accurate identification of unknown malware and in the concrete projection towards safeguarding mobile devices.
How did the first quarter of 2007 go and what are your future goals?
The first quarter of 2007 identified a market that is attentive and at the same time confused, which has had to equip itself, simultaneously, with technologies that it had not used until now, safeguarding the investments made.
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