Let’s call it Bluetooth Net Marketing and explore the potential positive and negative implications of this new marketing channel.rn
Advantages Bluetooth communication incurs no costs! It creates surprise! There is no common practice of receiving Bluetooth messages. The audible alert for message reception and the surprise identify the sender and facilitate potential contact. 20% of phones sold in 2004 were Bluetooth, and Forrester Research predicts this will reach 75% by 2008. Disadvantages The technology guarantees a theoretical coverage of 10 meters (the new version 100). Currently, few mobile phones are Bluetooth-enabled. Bluetooth phones are usually sold with the Bluetooth option disabled. Some examples of locations where a valid Bluetooth Net Marketing strategy can yield good results: -Thank you message: in a course, conference, or commercial activity: … Thank you for choosing … -Invitation message: at a trade show, near a commercial establishment or billboard: … Come visit … -Sending your business card (vCard): for the speaker of a course or conference. -The technology also allows sending images and applications (Java and non-Java). Domotics A further direction will undoubtedly be towards DOMOTICS, which, as I have already explained, is the application of robotics in the domestic environment: one day, perhaps, the refrigerator will communicate directly with our smartphones, indicating the need to add certain missing items to the shopping list and reminding us of their expiry dates; the oven will ring our mobile phone to notify us that dinner is perfectly cooked; it will be possible to turn on the lighting system, the Hi-Fi system, and change television channels: all through the interconnection of our appliances via Bluetooth Technology.
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