Instagram launches “profile song”, a Myspace-style feature

The social media ecosystem is constantly evolving, with major platforms continually introducing new features to enhance user experience and increase engagement. In this context, Instagram has recently announced a particularly intriguing feature: the ability to add a song to your profile, reminiscent of the golden days of Myspace.

What is Instagram’s “Profile Song” feature?

The new feature introduced by Instagram allows users to add a music track to their profile, which will be displayed in the bio section. Unlike Myspace, where music tracks would play automatically when a profile was opened, on Instagram, users will have the option to choose whether or not to listen to the selected song.

How to activate the “Profile Song” feature

To add a song to your Instagram profile, users need to follow these simple steps:

1. Go to the “Edit Profile” section
2. Select the “Add music to your profile” option
3. Choose a track from Instagram’s music library, which includes the same catalog used for Reels and posts
4. Set a maximum duration of 30 seconds for the selected song

Once this procedure is completed, the chosen song will be visible in the profile’s bio, and visitors can decide whether or not to listen to it.

Collaboration with Sabrina Carpenter

The introduction of the “Profile Song” feature was launched in collaboration with singer Sabrina Carpenter. Her Instagram profile will premiere an excerpt from her new single “Taste,” which will be available exclusively through this feature before the official album release.

Alignment with Instagram’s music trends

This new feature fits into a broader context of music integration on the Instagram platform. In recent months, the company has indeed introduced several other music-related features, such as:

• The ability to add up to 20 tracks to a single Reel
• The “Add your music” sticker for posts
• The option to include music in carousel posts containing photos and videos

These initiatives demonstrate Instagram’s desire to align with its users’ music consumption trends, especially among younger generations. The introduction of the “Profile Song” feature could have several implications for the future of Instagram and social media in general:

Greater profile personalization

The ability to add a music track to one’s profile offers users a new tool to express their personality and tastes. This could lead to greater diversification and personalization of Instagram profiles.

Deeper integration with the music world

This feature represents a further step towards closer integration between Instagram and the music industry. In the future, new collaborations and promotional opportunities for artists may emerge.

Changes to the visual appearance of profiles

According to some rumors, Instagram would also be considering modifying the visual appearance of profiles, moving from the classic square grid to a more vertical format. This could have a significant impact on the user experience and content presentation.

Conclusions

The introduction of the “profile song” feature on Instagram represents an interesting step forward in the platform’s continuous evolution. This feature, reminiscent of the Myspace era, offers users a new tool to personalize their profile and express their identity through music.

While the idea isn’t entirely new, Instagram has managed to adapt it to the modern context, avoiding forced autoplay and giving users control over song playback. This move is part of a broader strategy to integrate music on the platform, aligning with the consumption trends of its users, especially among younger generations.

It is likely that the introduction of this feature could have significant implications for the future of Instagram, from greater profile personalization to new collaboration opportunities with the music industry. It will therefore be interesting to observe how users adopt and utilize this new feature in the coming months.