#eBayGiftMatch: **8 methods to choose the perfect gift**, starting from Social Networks. “Semi-serious” tips created in collaboration with the Friendz Community to cleverly navigate through friends’ and relatives’ profiles.
For over 10 and a half million Italians, it is already time for Christmas gifts, a trend to anticipate to avoid risking a last-minute frenzy. The holidays and the frenzy that often characterizes them easily rhyme with stress, definitely so for 32% of the respondents involved in eBay’s new market research dedicated to Italian consumption habits and experiences during the Christmas period. As many as 11.3 million people perceive Christmas shopping as a source of nervousness and fatigue. A discomfort due to the spasmodic search for the right product, with a lack of ideas being one of the main causes of stress (35%), even more so than a pragmatic reason like economic availability (30%).
eBay, one of the international eCommerce leaders, with over 100 million new products for sale on the platform, becomes an endless place of possibilities to find the perfect gift. But in this inexhaustible variety of choices, how to navigate and find the gift that can truly surprise and touch the heart? If the research shows that 27% declare they use the internet and social media as a source of inspiration to find the winning idea, eBay for Christmas presents #eBayGiftMatch, a series of useful tips to follow to find clues and interesting ideas to start from to find the perfect gift idea, cleverly surfing, on social networks.
To use social networks as a useful tool to glean passions, hobbies, and desires of the person you want to surprise under the tree, eBay has enlisted the help of
- Friendz
- , a community that is enriched by the exchange, opinions, and content of approximately 270,000 private Italian users.
The result is eight methods of analysis and research to start from to make a mark this Christmas.
- COLOR METHOD: Check the color of their clothes to understand their favorite color
- DETAIL METHOD: Open their social profiles, get out the magnifying glass, and search for details
- NARRATIVE METHOD: Read everything they have written, going back to the day they joined
- GRAND PRIX METHOD: If their passion is engines, then I can go wild with models
- NINJA METHOD: Search for their social profile and observe the hashtags they use, and voila: I have a list of their interests
- FBI METHOD: Cross-reference the data collected by analyzing all the social media they use; among the embarrassing photos from the past, I will also find hidden passions
PSYCHO METHOD: Observe their posts and try to understand what they are missing
Pubblicato in Business, E-commerce
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