Sony Cyber-shot, new models of the world's smallest cameras

Sony announces the world’s smallest compact cameras with extended zoom, 4K movie recording and next-generation image processing engine.

Sony HX99 with flash
Sony HX99 with flash

Sony today further strengthened its Cyber-shot lineup of travel compact extended zoom cameras with the models DSC-HX99 and DSC-HX95.

Designed for those who want a discreet camera to carry around, the new models feature the world's smallest body and offer a truly versatile focal length range from 24mmi wide-angle to 720mmi super-telephoto. In addition to exceptional 4K video recording, both models are powered by a powerful BIONZ X image processing engine combined with a front-end LSI chip, enabling high-speed continuous shooting at up to 10 fps with a buffer limit of 155 frames. Additionally, the new models boast an autofocus speed of 0.09 seconds.[you]. New features include Eye AF, RAW image recording, Touch Focus/Touch Shutteriii and location data acquisition[vii] via Bluetooth.

  • Powerful ZEISS Vario-Sonnar T 24-720 mm zoom and high-image-quality optics in a compact body.
  • Stunning 4K video capability with full pixel readout and no pixel binning
  • BIONZ X image processing engine and new front-end LSI chip for stunning photographic images
  • Versatile operation and functions, including Eye AF, EVF, control dial, Touch Focus/Touch Shutteriii, vari-angle LCD display and more, ensure flexibility

Powerful ZEISS Vario-Sonnar T 24-720mm zoom and high-image-quality lens

The impressive zoom magnification factor offered by the models HX99 and HX95 It's ideal for shooting situations such as nature and travel, as well as capturing everyday moments. Image stabilization is controlled by the Optical SteadyShot system, which effectively eliminates the blurring caused by vibrations often associated with handheld and telephoto shots. These models also feature a Zoom Assist function, which allows you to temporarily widen the frame to view a wider area when photographing a subject with a telephoto lens.

Processing power

The models HX99 and HX95 They can capture 4K video footage with full pixel readout and no pixel binning, resulting in beautiful detail and significantly reduced moiré and distortion. Fast-moving subjects can also be captured with high-frame-rate HD recording at up to 100 fps, allowing for stunning slow-motion sequences to be produced in editing.

The perfect shot often comes unexpectedly, so photographers need to be able to rely on their camera's quick response. With the Fast Intelligent AFvi system's autofocus speed of just 0.09 seconds, an optimized BIONZ X image processor and front-end LSI chip, the HX99 And HX95 are a perfect solution, capable of high-speed continuous shooting at up to 10 fps (buffer limit of 155 images). For perfectly focused portraits, the new models inherit the acclaimed Eye AF technology of α cameras, and for those who prefer to perfect their shots with editing software, both offer the ability to shoot in RAW format. And what if the light is low? With a maximum value of ISO6400[xi], there is nothing to worry about.

Intuitive and simple operation

Welcoming feedback from camera users HX90 series, Sony has introduced in the model HX99 Touch Focus and Touch Shutter functions, which allow you to select and photograph the subject directly from the screen and adjust the focus via the Touch Pad, while framing the scene from the retractable OLED Tru-Finder viewfinder. For those who want to have total control over the settings, the control dial HX99 can be customized with functions such as manual focus or progressive zoom. Both the HX99 both the HX95 They offer My Menu, the function that allows you to customize and instantly recall up to 30 menu items.

The 180° tilting screen makes it easy to frame selfies and group shots, while an improved gripx ensures a firm hold and greater stability when shooting stills or videos. Bluetooth location data acquisition can collect and record location information from a mobile devicevii, while proxy recording allows images and videos to be transferred to a smartphone or uploaded to websites for quick sharing.

The new Cyber-shot cameras HX99 and HX95 Sony's will be available in Europe from October.

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