The web confirms its position as a strategic channel for purchasing insurance policies. Discover the most popular insurance policies online and the advantages of an increasingly digital offering.
The web continues to establish itself as an increasingly strategic channel for purchasinginsurance policiesConfirmation comes from the latest data released by the Milan Polytechnic Observatory, according to which online insurance purchases in 2024 increased by 5% compared to the previous yeara/strong>.
To attract users an offer that includes both the damage branch both the life branch, capable of providing complete protection from any kind of risk. Let's see in detail what these aremost requested policies online and because their popularity continues to increase year after year.
Online insurance: why it's increasingly in demand
The success of online insurance is determined by a number of factors, including competitiveness of prizesA digital company, in fact, can generally offer more convenient rates, as it does not have to incur the costs associated with managing physical branches.
Moreover, nowadays it is possible Compare insurance online and save on portals like Facile.it, which allow you to evaluate a series of products for free completely tailor-made estimates, so as to quickly identify the proposals best suited to your needs.
In addition to the optimization of expenses, also the comfort This is one of the factors that is contributing to the constant increase in demand for online policies. Digital companies, in fact, allow for the complete autonomy in managing numerous aspects of insurance, ranging from stipula to the renewal, passing through the opening of the claims.
Car and motorcycle insurance: the most popular policies online
In first place among the most subscribed policies online is thecar insurance, a proposal which, being mandatory, continues to have a high centrality in users' insurance choices. This is confirmed by IIA – Italian Insurtech Association, which, in the investigation The Digital Consumer, notes that 77% of those interviewed have taken out at least one motor insurance policy in the last year.
Thanks to an innovative proposal, but above all within everyone's reach, the Internet is now established as the preferred channel for purchasing a classic RC car both of amotorcycle insurance, a success due to an offer completely similar to that on the territory, but made more accessible thanks to leaner operational processesThe result is a simpler subscription, accompanied by acomplete product customization, as well as a more efficient management phase, to be carried out in complete autonomy.
Finally, just like with classic car and motorbike insurance, it is possible to integrate the mandatory package online with a series of additional guarantees, like insurance policiestheft and fire oratmospheric and natural events, glass insurance, comprehensive insurance, legal protection and driver accident insurance.
Demand for home insurance is also growing
THE'home insurance It is currently among the most purchased policies via digital channels. This trend is also supported by an extremely streamlined offering, which allows access to the best offers through a process that, by entering simple data—the property's value, type of building, surface area in square meters, and the municipality in which it is located—guarantees the formulation of a personalized quote.
It is thus possible to purchase, in an extremely short time, the best home insurance on the market and protect yourself from all unpredictable events that occur in the home. Home insurance is in fact a guarantee of safety against thedamage to the home, i damage to contents he damage to third parties, and can guarantee, in addition to free legal protection in the event of disputes, also a series of additional coverages for 360-degree protection.
Positive online trend for life insurance
Among the most purchased policies online there are also the life insurance, which guarantee compensation to one or more beneficiaries in the event of a serious event. The circumstances that give rise to the right to the payment of the sums include: the disability or premature death of the policyholder, but life insurance policies are generally so versatile that they cover a wide range of events.
Even in this case the network allows you to subscribe to both astandard life insurance online – which can be combined with a series of additional insurances – either a so-called mixed life insurance policy, which guarantees an income or a certain liquidity upon maturity, regardless of the death of the subscriber. Finally, it is possible to benefit from the onlinebest companies in the sector, which guarantee dedicated assistance, secure payments and a reliable and always transparent service.
Published in Business
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