Instagram Video It's the new Videos tab, which combines videos from your feed and IGTV into a single format to make it even easier to upload and discover videos.
On Instagram the IGTV videos and feed videos are combined into one format: Instagram VideoA new Video tab will appear on the profile, allowing users to easily discover new content. The creator community uses videos to tell their stories, entertain, and connect with their audience, which is why Instagram is making it easier than ever to create and discover videos.
Easier to upload and discover videos
IGTV and feed videos will have a single format, but the process for uploading videos from your camera roll will be the same: click the icon in the top right corner of the Instagram homepage and select "Post." New video trimming features, new filters, and new people and place tags will be introduced.
Creators will continue to cross-post their videos to Stories and share them via direct messages. Access to all the tools gives creators plenty of options to tell their stories and engage their communities. Video previews in the feed will now be 60 seconds long, unless the video is eligible for ads, in which case the preview will remain 15 seconds.
New ways to watch and analyze videos
The new Video tab will be the home of this combined format and will make it easier for users to find content from creators they love. While watching a video on Instagram, people can tap anywhere in the video to view it full-screen. They also always have the option to scroll to discover new, interesting content.
To make it easier for businesses and creators to understand the performance of their video content, Instagram is building a metric that includes insights on both feed posts and videos.
Reach new users with video ads
With Instagram Video, the IGTV ads will be called Instagram in-stream video adsEligible creators will still be able to monetize long-form content, and brands will be able to reach audiences with engaging long-form content. Businesses interested in promoting their videos to reach more users will be able to post videos no longer than 60 seconds. tab Video is the new home of visual storytelling.
Published in Social Media
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