Google Alphabet: Name dispute with BMW

A few days ago Google announced to the world a series of changes in the corporate structure and at the same time the departure of projects different from the usual ones.
Alphabet was presented, a new and “all-encompassing” brand within which the historic Google brand will be located, with its usual activities.
Alphabet will therefore be a much larger entity that will encompass more aspects and areas of research and development, among which there will be a special place – and probably an increasingly important one – for Google cars, the ones that do not require a driver.
Just a few days after the announcement, it was said, and reactions were not lacking; among them was a decidedly surprising one: that of the car manufacturer BMW.
The German company has in fact dampened any potential enthusiasm for the creation of Alphabet, announcing that its legal team is currently evaluating possible violations committed by Google's top management.
The reason is easy to explain: BMW is the owner of the Alphabet trademark, since it has acquired the rights to use this brand.
Google apparently didn't anticipate such implications, perhaps. However, the news certainly doesn't seem to have escaped BMW's lawyers' notice.
A press release issued by the car company states that the implications on trademark rights are being examined.
BMW has a subsidiary called Alphabet Fuhrparkmanagement, which specializes in car sharing and car leasing services.

Could the very nature of the service itself undermine BMW's rights against Google, Alphabet? Could the Mountain View giant really pose a threat with the potential release of remote-controlled cars?
It seems that this could be the deciding factor, based on the presumed confusion that the use of the word “Alphabet” could generate among users, given that in both cases the issues concern the automotive sector.
However, until actual products are actually launched on the market, it seems difficult to imagine that the word Alphabet alone could be banned from public or private use, since it is “owned” by BMW.
Are we really facing a dispute that could have repercussions for Google, or is this just a "curious" legal case? Further developments are awaited.